Analisis pengaruh perceived ease of use, perceived usefulness, dan brand trust terhadap attitude toward usability oppo smartphone di Surabaya

Mihardja, Epafras (2017) Analisis pengaruh perceived ease of use, perceived usefulness, dan brand trust terhadap attitude toward usability oppo smartphone di Surabaya. Bachelor thesis, Universitas Pelita Harapan.

[thumbnail of Title.pdf] Text (Title.pdf)
Sampul.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB)
[thumbnail of Abstract.pdf]
Preview
Text (Abstract.pdf)
Abstract.PDF
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (10kB) | Preview
[thumbnail of Chapter1.pdf]
Preview
Text (Chapter1.pdf)
BAB I.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (217kB) | Preview
[thumbnail of Chapter2.pdf] Text (Chapter2.pdf)
BAB II.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (345kB)
[thumbnail of Chapter3.pdf] Text (Chapter3.pdf)
BAB III.PDF
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (311kB)
[thumbnail of Chapter4.pdf] Text (Chapter4.pdf)
BAB IV.PDF
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (422kB)
[thumbnail of Chapter5.pdf] Text (Chapter5.pdf)
Penutup.PDF
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial.

Download (293kB)
[thumbnail of Bibliography.pdf]
Preview
Text (Bibliography.pdf)
DaftarPustaka.PDF
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (95kB) | Preview

Abstract

Memasuki era yang serba modern, teknologi telekomunikasi semakin berkembang sangat cepat. Berkat perkembangan teknologi, telekomunikasi memungkinkan manusia melakukan komunikasi jarak jauh tanpa batas wiayah.Telepon adalah salah satu penemuan pertama dan mendasar dalam teknologi telekomunikasi. Dengan telepon manusia dapat berkomunikasi satu sama lain tanpa dibatasi jarak dan waktu.Berlanjut lagi pada tahun 2005, teknologi handphone berkembang menjadi telepon pintar atau yang banyak orang sering menyebut dengan nama smartphone. Dengan adanya smartphone memudahkan manusia dalam berkomunikasi dan mencari informasi, sehingga membuat manusia lebih praktis dalam mencari infomasi dan berkomunikasi dalam keadaan apapun.. Salah satu podusenbaru smartphone di Indonesia yang mampu bersaing di pasarandengankompetitror lama lainnyaitu adalah OPPO Smartphone Tujuan dari penelitian ini adalah untuk menganalisa pengaruh perceived ease of use, perceived usefulness, dan brand trustterhadap behavioural loyaly pengguna OPPO Smartphone di Surabaya. Penelitian ini merupakan penelitian kausal dengan metode penelitian yang digunakan adalah metode kuantitatif. Pengumpulan data yang dilakukan dalam penelitian ini dengan cara penyebaran kuesioner kepada responden yang memenuhi karakteristik sampel yaitu telah menggunakan OPPO Smartphone minimal selama 6 bulan, berdomisili di Surabaya dan. Kuesioner yang berhasil terisi dengan lengkap dan benar sebanyak 100 kuesioner yang dengan begitu telah memenuhi aturan umum dalam pengambilan sampel yang minimalnya adalah 100 orang. Untuk pengolahan data kuesioner, peneliti menggunakan bantuan software SPSS versi 22. Hasil penelitian menunjukkan bahwa perceived ease of usedengan koefisien regresi paling tinggi, yaitu sebesar 0,681danbrand trustdengan koefisien regresi paling tinggi, yaitu sebesar 0,681 secara positif dantidak signifikan mempengaruhi attitude toward usability. Variabel perceived usefulnessdengan koefisien regresi sebesar 0,383,secara positif dan signifikan mempengaruhi attitude toward usability / Entering a modern era, telecommunication technology is growing very fast. Thanks to technological developments, telecommunications allows humans to communicate remotely unlimited wiayah. Telephones are one of the first and fundamental discoveries in telecom technology. With human phones can communicate with each other without being limited by distance and time. Continued again in 2005, mobile phone technology developed into a smart phone or that many people often call by the name of a smartphone. With the smartphone allows people to communicate and seek information, making people more practical in finding information and communicate under any circumstances .. One of the new smartphone in Indonesia that is able to compete in the market with other old competitors is OPPO Smartphone The purpose of this study is to analyze the effect of perceived ease of use, perceived usefulness, and brand trust to the behavioural loyalty of OPPO Smartphone users in Surabaya. This research is a causal research with research method used is quantitative method. The data collected in this research by distributing questionnaires to respondents who meet the characteristics of the sample that has been using OPPO Smartphone for at least 6 months, domiciled in Surabaya and. Completed questionnaires filled with complete and true as many as 100 questionnaires that have so fulfilled the general rules in sampling that the minimum is 100 people. For data processing questionnaires, researchers used the help of SPSS software version 22. The results showed that perceived ease of use with the highest regression coefficient, that is 0.681 and brand trust with the highest regression coefficient, that is equal to 0,681 positively and did not significantly influence attitude toward usability. Perceived usefulness variable with regression coefficient of 0.383, positively and significantly influence attitude toward usability
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Mihardja, Epafras
NIM01120090050
UNSPECIFIED
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Sondakh, Oliandes
UNSPECIFIED
UNSPECIFIED
Thesis advisor
Gunawan, Hananiel M.
UNSPECIFIED
UNSPECIFIED
Uncontrolled Keywords: perceived ease of use; perceived usefulness; brand trust; attitude toward usability
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management
Current > Faculty/School - UPH Surabaya > Business School > Management
Depositing User: Rafael Rudy
Date Deposited: 05 Jun 2025 03:38
Last Modified: 05 Jun 2025 03:38
URI: http://repository.uph.edu/id/eprint/68571

Actions (login required)

View Item
View Item