Mihardja, Epafras (2017) Analisis pengaruh perceived ease of use, perceived usefulness, dan brand trust terhadap attitude toward usability oppo smartphone di Surabaya. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Memasuki era yang serba modern, teknologi telekomunikasi semakin
berkembang sangat cepat. Berkat perkembangan teknologi, telekomunikasi
memungkinkan manusia melakukan komunikasi jarak jauh tanpa batas
wiayah.Telepon adalah salah satu penemuan pertama dan mendasar dalam
teknologi telekomunikasi. Dengan telepon manusia dapat berkomunikasi satu
sama lain tanpa dibatasi jarak dan waktu.Berlanjut lagi pada tahun 2005,
teknologi handphone berkembang menjadi telepon pintar atau yang banyak orang
sering menyebut dengan nama smartphone. Dengan adanya smartphone
memudahkan manusia dalam berkomunikasi dan mencari informasi, sehingga
membuat manusia lebih praktis dalam mencari infomasi dan berkomunikasi dalam
keadaan apapun.. Salah satu podusenbaru smartphone di Indonesia yang mampu
bersaing di pasarandengankompetitror lama lainnyaitu adalah OPPO Smartphone
Tujuan dari penelitian ini adalah untuk menganalisa pengaruh perceived
ease of use, perceived usefulness, dan brand trustterhadap behavioural loyaly
pengguna OPPO Smartphone di Surabaya. Penelitian ini merupakan penelitian
kausal dengan metode penelitian yang digunakan adalah metode kuantitatif.
Pengumpulan data yang dilakukan dalam penelitian ini dengan cara penyebaran
kuesioner kepada responden yang memenuhi karakteristik sampel yaitu telah
menggunakan OPPO Smartphone minimal selama 6 bulan, berdomisili di
Surabaya dan. Kuesioner yang berhasil terisi dengan lengkap dan benar sebanyak
100 kuesioner yang dengan begitu telah memenuhi aturan umum dalam
pengambilan sampel yang minimalnya adalah 100 orang. Untuk pengolahan data
kuesioner, peneliti menggunakan bantuan software SPSS versi 22.
Hasil penelitian menunjukkan bahwa perceived ease of usedengan
koefisien regresi paling tinggi, yaitu sebesar 0,681danbrand trustdengan koefisien
regresi paling tinggi, yaitu sebesar 0,681 secara positif dantidak signifikan
mempengaruhi attitude toward usability. Variabel perceived usefulnessdengan
koefisien regresi sebesar 0,383,secara positif dan signifikan mempengaruhi
attitude toward usability / Entering a modern era, telecommunication technology is growing very
fast. Thanks to technological developments, telecommunications allows humans
to communicate remotely unlimited wiayah. Telephones are one of the first and
fundamental discoveries in telecom technology. With human phones can
communicate with each other without being limited by distance and time.
Continued again in 2005, mobile phone technology developed into a smart phone
or that many people often call by the name of a smartphone. With the smartphone
allows people to communicate and seek information, making people more
practical in finding information and communicate under any circumstances .. One
of the new smartphone in Indonesia that is able to compete in the market with
other old competitors is OPPO Smartphone
The purpose of this study is to analyze the effect of perceived ease of
use, perceived usefulness, and brand trust to the behavioural loyalty of OPPO
Smartphone users in Surabaya. This research is a causal research with research
method used is quantitative method. The data collected in this research by
distributing questionnaires to respondents who meet the characteristics of the
sample that has been using OPPO Smartphone for at least 6 months, domiciled in
Surabaya and. Completed questionnaires filled with complete and true as many as
100 questionnaires that have so fulfilled the general rules in sampling that the
minimum is 100 people. For data processing questionnaires, researchers used the
help of SPSS software version 22.
The results showed that perceived ease of use with the highest regression
coefficient, that is 0.681 and brand trust with the highest regression coefficient,
that is equal to 0,681 positively and did not significantly influence attitude toward
usability. Perceived usefulness variable with regression coefficient of 0.383,
positively and significantly influence attitude toward usability
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Mihardja, Epafras NIM01120090050 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Sondakh, Oliandes UNSPECIFIED UNSPECIFIED Thesis advisor Gunawan, Hananiel M. UNSPECIFIED UNSPECIFIED |
Uncontrolled Keywords: | perceived ease of use; perceived usefulness; brand trust; attitude toward usability |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management |
Depositing User: | Rafael Rudy |
Date Deposited: | 05 Jun 2025 03:38 |
Last Modified: | 05 Jun 2025 03:38 |
URI: | http://repository.uph.edu/id/eprint/68571 |