Lie, Catherine (2025) Pengaruh artificial intelligence competency terhadap innovative entrepreneurial competency pada mahasiswa di kota Jakarta = The influence of artificial intelligence competency on innovative entrepreneurial competency among university students in Jakarta. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Perkembangan teknologi, khususnya Artificial Intelligence (AI), telah membawa
perubahan besar dalam dunia kewirausahaan. AI Competency menjadi salah satu faktor
penting yang mampu mendorong kemampuan inovatif, terutama dalam menciptakan
ide-ide bisnis baru yang relevan di era digital. Penelitian ini bertujuan untuk
menganalisis pengaruh Artificial Intelligence Competency terhadap Innovative
Entrepreneurial Competency pada mahasiswa di Jakarta, dengan mempertimbangkan
peran Design Thinking Skills dan Strategic Intelligence. Penelitian ini menggunakan
pendekatan kuantitatif dengan metode deskriptif korelasional. Sampel penelitian ini
berjumlah 200 mahasiswa dari berbagai universitas di Jakarta yang telah memiliki atau
sedang merintis bisnis berbasis teknologi. Pengumpulan data dilakukan melalui
kuesioner online dan dianalisis menggunakan metode Partial Least Squares Structural
Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS 4.0. Hasil penelitian
menunjukkan bahwa Artificial Intelligence Competency berpengaruh positif dan
signifikan terhadap Design Thinking Skills, Strategic Intelligence, dan Innovative
Entrepreneurial Competency. Selain itu, Design Thinking Skills juga berpengaruh
positif terhadap Strategic Intelligence dan Innovative Entrepreneurial Competency.
Temuan ini memperkuat pentingnya penguasaan AI dan keterampilan berpikir kreatif
strategis dalam meningkatkan kapasitas inovatif mahasiswa di bidang kewirausahaan.
Penelitian ini memberikan kontribusi teoritis dalam memperkaya literatur mengenai
hubungan AI dan inovasi kewirausahaan, serta memberikan rekomendasi praktis untuk
pengembangan kurikulum pendidikan berbasis teknologi di perguruan tinggi.
/
The rapid advancement of technology, particularly Artificial Intelligence (AI), has
significantly transformed the landscape of entrepreneurship. AI Competency has
become a crucial factor in driving innovative capabilities, especially in the creation of
new business ideas relevant to the digital era. This study aims to analyze the influence
of Artificial Intelligence Competency on Innovative Entrepreneurial Competency
among university students in Jakarta, while also considering the roles of Design
Thinking Skills and Strategic Intelligence. A quantitative research approach with a
descriptive correlational method was employed. The study sampled 200 students from
various universities in Jakarta who have either established or are in the process of
developing technology-based businesses. Data collection was conducted through
online questionnaires and analyzed using Partial Least Squares Structural Equation
Modeling (PLS-SEM) with SmartPLS 4.0 software. The results indicate that Artificial
Intelligence Competency has a positive and significant impact on Design Thinking
Skills,
Strategic Intelligence, and Innovative Entrepreneurial Competency.
Furthermore, Design Thinking Skills also have a positive influence on both Strategic
Intelligence and Innovative Entrepreneurial Competency. These findings highlight the
critical role of AI mastery and strategic creative thinking skills in enhancing students'
innovative entrepreneurial capacity. This research provides theoretical contributions
by enriching the literature on the relationship between AI and entrepreneurial
innovation and offers practical recommendations for developing technology-based
entrepreneurship education curricula at the university level.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Lie, Catherine NIM01011210140 catherinelie78@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Hutabarat, Zoel NIDN0304128001 zoel.hutabarat@uph.edu |
Uncontrolled Keywords: | artificial intelligence competency; design thinking skills; strategic intelligence; innovative entrepreneurial competency. |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
Depositing User: | CATHERINE LIE |
Date Deposited: | 11 Jun 2025 17:52 |
Last Modified: | 11 Jun 2025 17:52 |
URI: | http://repository.uph.edu/id/eprint/68630 |