Penelitian ini tentang keunggulan kompetitif yang dimiliki oleh bisnis keluarga dalam bidang agensi periklanan, yakni PT. SINII Digital. Terdapat permasalahan dinamika sebuah agensi mulai dari berdiri, terkena dampak COVID-19, hingga mendapatkan rating serta ulasan yang buruk di ulasan Google. Hal ini tentu berpengaruh buruk pada suatu branding perusahaan dan berusaha membangun citra atau value kembali meskipun jasa video pendek sebagian besar mengandung unsur gimmickable content. Menggunakan metode single study case dan secara kualitatif, mendapatkan data dari pengumpulan melalui wawancara, observasi, serta catatan lapangan. / This research focuses on the competitive advantage possessed by a family-owned business in the advertising agency sector, namely PT. SINII Digital. The study highlights the dynamic challenges faced by the agency, from its establishment, the impact of COVID-19, to receiving low ratings and negative reviews on Google. These issues have adversely affected the company’s branding, prompting efforts to rebuild its image or value—even though most of its short video services involve gimmickable content. Using a single case study method and a qualitative approach, data were collected through interviews, observations, and field notes.