Analisis pengaruh perceived usefulness, perceived ease of use, perceived enjoyment terhadap continuance intention melalui satisfaction pada pengguna aplikasi Gofood di Surabaya

Tejakusuma, Julio Calvin (2025) Analisis pengaruh perceived usefulness, perceived ease of use, perceived enjoyment terhadap continuance intention melalui satisfaction pada pengguna aplikasi Gofood di Surabaya. Bachelor thesis, Universtitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan mengetahui pengaruh perceived usefulness, perceived ease of use, perceived enjoyment terhadap continuance intention. melalui satisfaction. Manfaat penelitian ini adalah memperkaya pengetahuan di bidang manajemen. Penelitian ini menggunakan metode kuantitatif dengan analisis data SmartPLS 4.1.0.8. Data dikumpulkan melalui kuesioner kepada 127 responden pria dan wanita usia 18-60 tahun, yang tinggal di Surabaya dan pernah menggunakan aplikasi Gofood dalam kurun waktu 3 bulan terakhir. Hasil penelitian menunjukkan bahwa Perceived Ease of Use berpengaruh signifikan terhadap Satisfaction dengan nilai p = 0.013, Perceived Enjoyment berpengaruh signifikan terhadap Satisfaction dengan nilai p = 0.002, Perceived Usefulness berpengaruh signifikan terhadap Satisfaction dengan nilai p = 0.000, dan Satisfaction berpengaruh signifikan terhadap Continuance Intention dengan nilai p = 0.000.

Item Type:	Thesis (Bachelor)
Creators:	Creators NIM Email ORCID Tejakusuma, Julio Calvin 02011210017 calvinjuliokusuma@gmail.com UNSPECIFIED
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Napitupulu, Priskilla E.E. 0322048602 UNSPECIFIED
Uncontrolled Keywords:	perceived usefulness; perceived ease of use; perceived enjoyment; satisfaction; continuance intention
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management
Depositing User:	Julio Calvin Tejakusuma
Date Deposited:	18 Jun 2025 08:38
Last Modified:	18 Jun 2025 08:38
URI:	http://repository.uph.edu/id/eprint/68731

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