Perkembangan wisata pelayaran (cruise tourism) semakin diminati, termasuk di Bali dengan hadirnya The Shivanna Cruise yang menawarkan pelayaran singkat (short cruise) bernuansa mewah. Wisatawan kini tidak hanya mencari perjalanan, tetapi juga pengalaman yang estetis dan menyenangkan. Penelitian ini bertujuan untuk mengetahui pengaruh esthetic, education, dan entertainment terhadap escapism, serta pengaruh escapism terhadap perceived quality dan agentic feeling, yang kemudian memengaruhi passenger loyalty. Penelitian ini merupakan studi kuantitatif kausal dengan analisis regresi menggunakan SPSS versi 26. Data diperoleh melalui penyebaran kuesioner kepada 105 responden yang pernah berlayar dengan The Shivanna, menggunakan teknik snowball sampling. Hasil penelitian menunjukkan bahwa hanya esthetic yang berpengaruh signifikan terhadap escapism (β = 0,617). Escapism berpengaruh signifikan terhadap perceived quality (β = 0,583) dan agentic feeling (β = 0,655), yang selanjutnya berpengaruh terhadap passenger loyalty (β = 0,435 dan β = 0,258). Variabel entertainment dan education tidak berpengaruh signifikan. Penelitian ini menyimpulkan bahwa esthetic experience merupakan faktor kunci dalam membentuk escapism dan loyalitas penumpang pada pelayaran singkat The Shivanna di Bali./Cruise tourism is experiencing growing popularity, including in Bali through services like The Shivanna Cruise, which offers a luxurious short cruise experience. Modern travelers seek not only transportation, but also immersive and aesthetically pleasing experiences. This study aims to examine the influence of esthetic, education, and entertainment on escapism, as well as the effect of escapism on perceived quality and agentic feeling, which in turn influence passenger loyalty. This is a causal quantitative research using regression analysis supported by SPSS version 26. Data were collected through a questionnaire distributed to 105 respondents who had experienced sailing with The Shivanna, using the snowball sampling technique. The results show that only esthetic experience significantly affects escapism (β = 0.617), while entertainment and education do not show significant influence. Escapism has a significant effect on both perceived quality (β = 0.583) and agentic feeling (β = 0.655), which subsequently influence passenger loyalty (β = 0.435 and β = 0.258). The study concludes that esthetic experience plays a key role in generating escapism and building passenger loyalty in the context of short cruise tourism in Bali.