Ang, Axel (2025) Orientasi kewirausahaan dan kekayaan sosiomosional sebagai faktor pendukung transformasi digital di perusahaan keluarga ( Studi pada pemilik family business di Jabodetabek). Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh transformasi digital (Digital
transformation), orientasi kewirausahaan (Entrepreneurial Orientation), dan
kekayaan sosioemosional (Socioemotional Wealth) terhadap kinerja keuangan
perusahaan keluarga (Financial Performance) di wilayah Jabodetabek. Penelitian
ini menggunakan pendekatan kuantitatif dengan metode deskriptif korelasional.
Pengumpulan data dilakukan melalui penyebaran kuesioner kepada 120 responden
yang merupakan pelaku atau pemilik bisnis keluarga, dengan menggunakan teknik
purposive sampling. Analisis data dilakukan dengan metode Partial Least Squares
Structural Equation Modeling (PLS-SEM) melalui bantuan perangkat lunak
SmartPLS. Hasil penelitian menunjukkan bahwa transformasi digital tidak
memiliki pengaruh langsung yang signifikan terhadap kinerja keuangan. Namun,
orientasi kewirausahaan berperan sebagai variabel mediasi yang signifikan antara
transformasi digital dan kinerja keuangan. Di sisi lain, kekayaan sosioemosional
tidak memoderasi hubungan tersebut secara signifikan. Temuan ini menekankan
pentingnya peran budaya kewirausahaan dalam menjembatani pemanfaatan
teknologi digital menuju peningkatan kinerja bisnis./ This study aims to determine the effect of digital transformation, Entrepreneurial
Orientation, and socio-emotional wealth on the Financial Performance of family
businesses in the Jabodetabek area. This study uses a quantitative approach with a
descriptive correlational method. Data collection was carried out by distributing
questionnaires to 120 respondents who were family business actors or owners, using
a purposive sampling technique. Data analysis was carried out using the Partial
Least Squares Structural Equation Modeling (PLS-SEM) method with the help of
SmartPLS software. The results of the study indicate that Digital Transformation
does not have a significant direct effect on Financial Performance. However,
Entrepreneurial Orientation acts as a significant mediating variable between
Digital Transformation and Financial Performance. On the other hand,
Socioemotional Wealth does not significantly moderate the relationship. This
finding emphasizes the importance of the role of entrepreneurial culture in bridging
the use of digital technology towards improving business performance.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Ang, Axel NIM01011210214 angg.axxel23@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Sembel, Sandra NIDN0001046202 sandra.sembel@uph.edu |
Uncontrolled Keywords: | digital transformation; entrepreneurial orientation; socioemotional wealth; financial performance; family business |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
Depositing User: | AXEL QUON ANGGRIAWAN |
Date Deposited: | 01 Jul 2025 03:24 |
Last Modified: | 01 Jul 2025 03:24 |
URI: | http://repository.uph.edu/id/eprint/68925 |