Orientasi kewirausahaan dan kekayaan sosiomosional sebagai faktor pendukung transformasi digital di perusahaan keluarga ( Studi pada pemilik family business di Jabodetabek)

Ang, Axel (2025) Orientasi kewirausahaan dan kekayaan sosiomosional sebagai faktor pendukung transformasi digital di perusahaan keluarga ( Studi pada pemilik family business di Jabodetabek). Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh transformasi digital (Digital transformation), orientasi kewirausahaan (Entrepreneurial Orientation), dan kekayaan sosioemosional (Socioemotional Wealth) terhadap kinerja keuangan perusahaan keluarga (Financial Performance) di wilayah Jabodetabek. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif korelasional. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada 120 responden yang merupakan pelaku atau pemilik bisnis keluarga, dengan menggunakan teknik purposive sampling. Analisis data dilakukan dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa transformasi digital tidak memiliki pengaruh langsung yang signifikan terhadap kinerja keuangan. Namun, orientasi kewirausahaan berperan sebagai variabel mediasi yang signifikan antara transformasi digital dan kinerja keuangan. Di sisi lain, kekayaan sosioemosional tidak memoderasi hubungan tersebut secara signifikan. Temuan ini menekankan pentingnya peran budaya kewirausahaan dalam menjembatani pemanfaatan teknologi digital menuju peningkatan kinerja bisnis./ This study aims to determine the effect of digital transformation, Entrepreneurial Orientation, and socio-emotional wealth on the Financial Performance of family businesses in the Jabodetabek area. This study uses a quantitative approach with a descriptive correlational method. Data collection was carried out by distributing questionnaires to 120 respondents who were family business actors or owners, using a purposive sampling technique. Data analysis was carried out using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS software. The results of the study indicate that Digital Transformation does not have a significant direct effect on Financial Performance. However, Entrepreneurial Orientation acts as a significant mediating variable between Digital Transformation and Financial Performance. On the other hand, Socioemotional Wealth does not significantly moderate the relationship. This finding emphasizes the importance of the role of entrepreneurial culture in bridging the use of digital technology towards improving business performance.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Ang, Axel
NIM01011210214
angg.axxel23@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Sembel, Sandra
NIDN0001046202
sandra.sembel@uph.edu
Uncontrolled Keywords: digital transformation; entrepreneurial orientation; socioemotional wealth; financial performance; family business
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: AXEL QUON ANGGRIAWAN
Date Deposited: 01 Jul 2025 03:24
Last Modified: 01 Jul 2025 03:24
URI: http://repository.uph.edu/id/eprint/68925

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