siregar, maria gilda (2025) Pengaruh knowledge management terhadap kinerja bisnis industri fashion dengan variabel digital sebagai pemediasi ( studi pada UMKM fashion di Jakarta ). Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Tujuan penelitian ini adalah untuk menganalisis pengaruh knowledge management terhadap digital capability, digital orientation, dan digital innovation UMKM, serta untuk menganalisis bagaimana digital capability, digital orientation, dan digital innovation memediasi pengaruh knowledge management terhadap kinerja UMKM. Populasi dalam penelitian ini adalah pemilik UMKM bidang fashion dengan skala kecil di DKI Jakarta dengan penyebaran kuesioner pada 160 responden. Penelitian ini menggunakan teknik sampling purposive sampling. Analisis data dalam penelitian ini menggunakan SEM-PLS. Hasil penelitian ini menunjukkan bahwa knowledge management berpengaruh positif terhadap digital capability, digital orientation, dan digital innovation. Selain itu, digital capability, digital orientation, dan digital innovation terbukti memediasi pengaruh knowledge management terhadap kinerja UMKM. Secara keseluruhan, penerapan knowledge management yang efektif dapat meningkatkan kemampuan digital dan orientasi digital, yang pada gilirannya berkontribusi pada peningkatan kinerja UMKM.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Creators: | Creators NIM Email ORCID siregar, maria gilda 01011210018 mariagilda92@gmail.com UNSPECIFIED |
| Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Tan, Pauline H.P. 0023036906 UNSPECIFIED |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
| Depositing User: | MARIA GILDA SIREGAR |
| Date Deposited: | 26 Jun 2025 03:26 |
| Last Modified: | 26 Jun 2025 03:26 |
| URI: | http://repository.uph.edu/id/eprint/68932 |
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