Analisis pengaruh entertaiment, trendiness, customization terhadap brand loyalty melalui brand image pada pengguna iphone 13 di surabaya

Ringo, Christopher James Jevon Siringo (2025) Analisis pengaruh entertaiment, trendiness, customization terhadap brand loyalty melalui brand image pada pengguna iphone 13 di surabaya. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Entertaiment, Trendiness, Customization, terhadap Brand Loyalty melalui Brand Image pada pengguna Iphone 13 di Surabaya.Melalui pendekatan kuantitatif,data dikumpulkan menggunakan kuisioner yang disebarkan ke 100 responden,yang merupakan pengguna Iphone 13 di Surabaya,Temuan penelitian menunjukkan bahwa Entertaiment dan Customization tidak berpengaruh terhadap Brand Image,tetapi Trendiness berpengaruh terhadap Brand Image serta Brand Image berpengaruh terhadap Brand Loyalty

Item Type:	Thesis (Bachelor)
Creators:	Creators NIM Email ORCID Ringo, Christopher James Jevon Siringo NIM02011210044 jevonringo@gmail.com UNSPECIFIED
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Gunawan, Hananile Mennoverdi NIDN0712118402 UNSPECIFIED
Uncontrolled Keywords:	entertaiment; trendiness; customization; brand image; brand loyalty
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	University Subject > Current > Faculty/School - UPH Surabaya > Business School > Management Current > Faculty/School - UPH Surabaya > Business School > Management
Depositing User:	Christoper James Jevon
Date Deposited:	26 Jun 2025 08:39
Last Modified:	26 Jun 2025 08:39
URI:	http://repository.uph.edu/id/eprint/68975

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