Proses publikasi melalui instagram yang dilakukan public relations PT Multi Karya Berkat dalam mempertahankan citra positif

Putri, Tiffany Geraldine (2020) Proses publikasi melalui instagram yang dilakukan public relations PT Multi Karya Berkat dalam mempertahankan citra positif. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Banyaknya jumlah wirausaha merupakan salah satu penentu apakah Indonesia merupakan negara yang akan menjadi maju. Meningkatnya jumlah wirausaha membuat ekonomi berkembang sehingga banyak tenaga kerja akan terlibat. Menanggapi kondisi tersebut, peran pemerintah dibutuhkan untuk menumbuhkan minat orang dalam berwirausaha. Dalam mewujudkan peran pemerintah, fungsi dan peran public relations dibutuhkan dalam sebuah perusahaan karena public relations harus menjangkau publik dengan melakukan publikasi agar informasi bisa didapatkan. Dalam era digital ini, mayoritas masyarakat Indonesia menggunakan internet dan media sosial khususnya Instagram untuk mencari dan mendapatkan berbagai informasi. Hal tersebut dikarenakan Instagram yang memiliki keunggulan dalam fitur yang mudah digunakan. Public relations memiliki peran penting dalam berjalannya kegiatan humas sebagai perantara publikasi informasi untuk terbentuknya citra positif perusahaan. Oleh karena itu, pemagang tertarik untuk memilih topik proses publikasi melalui Instagram yang dilakukan public relations PT Multi Karya Berkat dalam mempertahankan citra positif. Selama kegiatan magang berlangsung, pemagang ditempatkan di divisi kehumasan bagian internal yang melakukan berbagai kegiatan terkait proses publikasi melalui Instagram. Pemagang menyimpulkan bahwa Instagram merupakan media andalan PT Multi Karya Berkat dalam melakukan kegiatan publikasinya guna mencapai citra positif / The large number of entrepreneurs is one of the determinants whether Indonesia will become developed. The increasing number of entrepreneurs makes a developing economy where many workers will be involved. Responding to these conditions, the role of government is needed to foster people's interest in entrepreneurship. Therefore, the role of public relations is needed in a company where they must reach the public by making publications so that information can be obtained. In this digital era, most of Indonesian people use internet, especially Instagram to find various information. Instagram has advantages in the features that are easy to use. Therefore, public relations has an important role for the publication of information to form a positive image. Therefore, the apprentice was interested in taking the topic of publication process of Instagram done by public relations of PT Multi Karya Berkat to maintain positive image. During the internship, interns are placed in the internal division of public relations who focuses on the Instagram publication, where the roles of public relations are widely used. The internship concludes that Instagram is PT Multi Karya Berkat’s mainstay media in carrying out its publicity activities in order to achieve a positive image.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Putri, Tiffany GeraldineNIM00000024739tiffany.geraldine97@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorEmrus, EmrusNIDN0309116102UNSPECIFIED
Uncontrolled Keywords: public relations; wirausaha; publikasi; instagram; citra positif
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 1906 not found.
Date Deposited: 10 Feb 2020 01:27
Last Modified: 23 Jul 2020 08:10
URI: http://repository.uph.edu/id/eprint/6898

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