Djajasaputra, Anggia (2020) The activities of content creator in PT Karya Dua Anyam's Instagram = Aktifitas pembuat konten di instagram pt karya dua anyam. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
The development of communication technology open doors for marketers for new ways of marketing products through new media, specifically social media. The rise of social media raises importance for social media marketing, with popular applications such as Instagram as one of the most engaged social media in the world, including Indonesia. With Instagram used widely as one of the marketing tool, the job of content creator for social media marketing is more crucial now than ever. The purpose of internship at PT. Karya Dua Anyam was to learn the activities of content creator for social media marketing, and to understand the role of content creator for social media marketing purposes at the company. The result was content creator's activities at Du'Anyam are divided into three section: planning, executing, and monitoring the feedback of the content uploaded into social media. Meanwhile, content creator in Du’Anyam plays an important role as someone who is responsible for social media marketing in the company, based on the activities done during the internship period. The role of content creator therefore influences the increase of brand awareness, reputation improvement, increase relationship, develop brand and increase purchase intention by creating content
| Item Type: | Thesis (Bachelor) | ||||||||
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| Uncontrolled Keywords: | content marketing; content creator; instagram. | ||||||||
| Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
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| Depositing User: | Users 1800 not found. | ||||||||
| Date Deposited: | 17 Feb 2020 06:06 | ||||||||
| Last Modified: | 20 Jul 2020 08:59 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/6934 |
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