Indonesia dikenal sebagai produsen kopi besar dengan budaya konsumsi yang berkembang dalam tiga gelombang: komodifikasi massal, pengalaman konsumsi, dan kopi specialty. Kopi Kenangan, merek lokal yang sukses, meluncurkan sub-brand Kenangan Signature untuk menyasar segmen menengah ke atas dengan konsep premium dan kopi specialty. Fokus pada kualitas, suasana, dan pelayanan menjadi kunci dalam membangun Perceived Value yang berpengaruh terhadap Repurchase Intention konsumen di tengah persaingan industri kopi yang semakin kompetitif. Tujuan penelitian ini menganalisis pengaruh Brand Recognition, Emotional Branding, Customer Experience terhadap Perceived Value dan pengaruh Perceived Value terhadap Repurchase Intention di Kopi Kenangan Signature, the Breeze BSD. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis SEM-PLS. Hasil penelitian ini antara lain terdapat pengaruh signifikan Brand Recognition terhadap Perceived Value, terdapat pengaruh signifikan Emotional Branding terhadap Perceived Value, terdapat pengaruh signifikan Customer Experience terhadap Perceived Value dan terdapat pengaruh signifikan Perceived Value terhadap Repurchase Intention. / Indonesia is known as a major coffee producer with a consumption culture that has developed in three waves: mass commodification, consumption experience, and specialty coffee. Kopi Kenangan, a successful local brand, launched the sub-brand Kenangan Signature to target the middle to upper segment with premium and specialty coffee concepts. Focusing on Quality, atmosphere, and service is the key to building Perceived Value that influences consumer Repurchase Intention amidst the increasingly competitive coffee industry. The purpose of this study is to analyze the influence of Brand Recognition, Emotional Branding, Customer Experience on Perceived Value and the influence of Perceived Value on Repurchase Intention at Kopi Kenangan Signature, the Breeze BSD. This study uses a quantitative approach with SEM-PLS analysis. The results of this study include a significant influence of Brand Recognition on Perceived Value, a significant influence of Emotional Branding on Perceived Value, a significant influence of Customer Experience on Perceived Value and a significant influence of Perceived Value on Repurchase Intention.