Komunikasi pelatih memegang peran penting dalam membentuk motivasi dan performa pemain dalam tim sepak bola profesional. Penelitian ini dilatarbelakangi oleh kebutuhan memahami bagaimana pola komunikasi pelatih Persita Tangerang dapat memengaruhi motivasi serta kerja sama pemain. Permasalahan utama adalah bagaimana komunikasi pelatih diterapkan dan dampaknya terhadap dinamika tim. Tujuan penelitian ini adalah untuk mengidentifikasi pola komunikasi yang digunakan pelatih dan menilai pengaruhnya terhadap pemain. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui wawancara, observasi, dan dokumentasi. Teori yang digunakan mencakup Model Shannon dan Weaver, Teori Harapan Vroom, Self-Determination Theory, serta teori komunikasi organisasi dan nonverbal. Hasil menunjukkan bahwa komunikasi dua arah yang jelas, suportif, dan adaptif, termasuk penggunaan media digital dan penerjemah, dapat meningkatkan motivasi intrinsik dan kinerja kolektif pemain. Kesimpulannya, pola komunikasi yang efektif membangun iklim tim yang kondusif. Penelitian ini menyarankan agar pelatih menerapkan pendekatan komunikasi partisipatif dan terus mengembangkan sensitivitas emosional terhadap pemain sebagai strategi komunikasi jangka panjang. / Coach communication plays an important role in shaping player motivation and performance in professional football teams. This study was motivated by the need to understand how Persita Tangerang coach communication patterns can affect player motivation and cooperation. The main problem is how coach communication is implemented and its impact on team dynamics. The purpose of this study was to identify the communication patterns used by coaches and assess their influence on players. The study used a qualitative approach with a case study method. Data were obtained through interviews, observations, and documentation. The theories used include the Shannon and Weaver Model, Vroom's Expectancy Theory, Self- Determination Theory, and organizational and nonverbal communication theories. The results showed that clear, supportive, and adaptive two-way communication, including the use of digital media and translators, can improve intrinsic motivation and collective performance of players. In conclusion, effective communication patterns build a conducive team climate. This study suggests that coaches apply a participatory communication approach and continue to develop emotional sensitivity towards players as a long-term communication strategy.