Analisis pengaruh persepsi privasi dan keamanan informasi dalam kepercayaan generasi milenial dan generasi z terhadap sistem pembayaran berbasis kripto di Indonesia

Hanisentana, Felicia (2025) Analisis pengaruh persepsi privasi dan keamanan informasi dalam kepercayaan generasi milenial dan generasi z terhadap sistem pembayaran berbasis kripto di Indonesia. Masters thesis, Universitas Pelita Harapan.

[thumbnail of Title] Text (Title)
Title.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (132kB)
[thumbnail of Abstract] Text (Abstract)
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (404kB)
[thumbnail of Chapter1] Text (Chapter1)
Chapter1.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB) | Request a copy
[thumbnail of Chapter2] Text (Chapter2)
Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB) | Request a copy
[thumbnail of Chapter3] Text (Chapter3)
Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (2MB) | Request a copy
[thumbnail of Chapter4] Text (Chapter4)
Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (6MB) | Request a copy
[thumbnail of Chapter5] Text (Chapter5)
Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (650kB) | Request a copy
[thumbnail of Bibliography] Text (Bibliography)
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB)
[thumbnail of Appendices] Text (Appendices)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (3MB) | Request a copy

Abstract

Penelitian ini mengkaji faktor-faktor yang memengaruhi minat Generasi Milenial dan Generasi Z di Indonesia dalam menggunakan kripto sebagai metode pembayaran. Dengan pendekatan kuantitatif, data dikumpulkan melalui kuesioner dari 195 responden di wilayah Jabodetabek dan sekitarnya di awal tahun 2025. Penelitian ini menggabungkan konsep-konsep utama seperti persepsi kepercayaan, persepsi risiko informasi, harapan responden, dan lainnya untuk memahami apa yang membentuk niat individu dalam menggunakan kripto dalam transaksi sehari-hari. Hasil penelitian menunjukkan bahwa ketika pengguna mempercayai sistem dan melihat manfaat yang jelas, responden dapat mempertimbangkan kripto sebagai opsi pembayaran. Di sisi lain, kekhawatiran terkait risiko tetap memengaruhi keputusan ini, meskipun tidak selalu secara negatif. Meskipun studi ini memberikan wawasan yang berguna, penelitian ini juga menyoroti perlunya studi lanjutan yang mencakup rentang usia yang lebih luas serta representasi wilayah yang lebih beragam. Secara akademik, temuan ini menunjukkan bahwa untuk meningkatkan adopsi penggunaan kripto yang lebih luas, upaya harus difokuskan pada pembangunan kepercayaan pengguna dan penyampaian nilai nyata yang dapat ditawarkan oleh kripto dalam kehidupan sehari-hari. / This study looks into what drives Millennials and Gen Z in Indonesia to consider using cryptocurrency as a method of payment. Using a quantitative approach, data was gathered through questionnaires from 195 respondents in the Jabodetabek and surrounding areas throughout 2025. The research combines key concepts like perceived trust, perceived information risk, perceived expectation, and many more to understand what shapes people’s intention to use crypto in everyday transactions. The results show that when users trust the system and see clear benefits, they’re more likely to consider crypto as a payment option. Besides that, concerns around risk still influence this decision, though not always negatively. While this study offers useful insights, it also highlights the need for future research to include a wider age group and broader regional representation. Overall academic persepectives, the findings suggest that to encourage wider crypto adoption, efforts should focus on building user trust and clearly communicating the value it can offer in real life.
Item Type: Thesis (Masters)
Creators:
Creators
NIM
Email
ORCID
Hanisentana, Felicia
NIM01804230037
fhanisentana@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Achmadi, Hendra
NIDN0321067002
hendra.achmadi@uph.edu
Uncontrolled Keywords: Kripto ; Generasi Milenial ; Generasi Z ; Kepercayaan Pengguna ; Risiko Informasi ; Minat Menggunakan ; Persepsi Kepercayaan ; Persepsi Risiko Informasi ; Indonesia
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Depositing User: Felicia Hanisentana
Date Deposited: 19 Jul 2025 02:07
Last Modified: 19 Jul 2025 02:07
URI: http://repository.uph.edu/id/eprint/69796

Actions (login required)

View Item
View Item