Media sosial kini dimanfaatkan tidak hanya untuk hiburan, tetapi juga sebagai sarana edukasi. Salah satu akun yang aktif memberikan konten edukatif tentang kewirausahaan digital adalah @1000StartupDigital. Sejak 2024, akun ini rutin membagikan informasi tambahan berupa tips dan trik membangun startup digital. Penelitian ini bertujuan mengukur efektivitas komunikasi akun tersebut dalam memenuhi kebutuhan informasi pengikutnya melalui konten Tips & Trik. Metode yang digunakan adalah deskriptif kuantitatif dengan survei terhadap 100 pengikut aktif. Instrumen disusun berdasarkan indikator efektivitas komunikasi dari Andre Hardjana dan pendekatan kebutuhan informasi dari Guha. Hasil menunjukkan efektivitas komunikasi akun mencapai skor 82,8%, yang berarti sangat efektif. Pengikut menilai konten mudah dipahami, relevan, dan bermanfaat. Dengan demikian, akun @1000StartupDigital terbukti menjalankan fungsi edukatif secara efektif. Penelitian selanjutnya disarankan mengeksplorasi konten lain dan memperluas jangkauan audiens / Social media today serves not only as entertainment but also as a medium for disseminating information and education. The Instagram account @1000StartupDigital actively shares educational content related to digital entrepreneurship. Initially focused on promoting programs from the National Movement of 1000 Digital Startups, since 2024 the account has consistently expanded its communication by offering practical tips and tricks for building startups. This study aims to evaluate how effectively the account meets its followers’ information needs through this content. A descriptive quantitative approach was used, involving a survey of 100 active followers. The research instrument was based on communication effectiveness indicators by Andre Hardjana and the information needs framework by Guha. Results show a communication effectiveness score of 82.8%, indicating that the content is perceived as clear, relevant, and useful. Thus, @1000StartupDigital has effectively fulfilled its educational role through social media. Further research is encouraged to assess other types of content and engage a wider audience.