Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi minat masyarakat Kota Medan dalam menggunakan sebagai metode pembayaran. Pendekatan yang digunakan dalam penelitian ini adalah UTAUT 3 (Unified Theory of Acceptance and Use of Technology), yang memfokuskan pada aspek-aspek seperti ekspektasi kinerja, ekspektasi usaha, pengaruh sosial, dan kondisi pendukung. Selain itu, penelitian ini juga mempertimbangkan faktor-faktor tambahan seperti kebiasaan, harga, dan inovasi teknologi. Pengumpulan data dilakukan melalui survei terhadap responden yang merupakan pengguna potensial QRIS di Kota Medan. Hasil penelitian menunjukkan bahwa variabel Performance Expectancy (t = 0,891 dan p = 0,373), Effort Expectancy (t = 1,475 dan p = 0,141), Social Influence (t = 1,328 dan p = 0,184), Facilitating Conditions (t = 0,879; p = 0,380), dan Hedonic Motivation (t = 1,392 dan p = 0,164) tidak berpengaruh signifikan terhadap Behavioral Intention. Sebaliknya, Price Value (t = 3,037 dan p = 0,003) berpengaruh positif dan signifikan terhadap Behavioral Intention. Selanjutnya, variabel Habit (t = 2,758 dan p = 0,006), Innovation (t = 2,436 dan p = 0,015), dan Behavioral Intention (t = 3,811 dan p = 0,000) berpengaruh positif dan signifikan terhadap Use Behavior. Rekomendasi dari penelitian ini agar Aplikasi QRIS dapat melakukan penambahan fitur baru sesuai yang lebih mempunyai nilai manfaat sehingga para pengguna lebih nyaman, mudah dan merasa aman. / This study aims to analyze the factors that influence the interest of the people of Medan City in using it as a payment method. The approach used in this research is UTAUT 3 (Unified Theory of Acceptance and Use of Technology), which focuses on aspects such as performance expectations, effort expectations, social influence, and supporting conditions. In addition, this study also considers additional factors such as habit, price, and technological innovation. Data collection was conducted through a survey of respondents who were potential users of QRIS in Medan City. The results showed that Performance Expectancy (t = 0.891 and p = 0.373), Effort Expectancy (t = 1.475 and p = 0.141), Social Influence (t = 1.328 and p = 0.184), Facilitating Conditions (t = 0.879 and p = 0.380), and Hedonic Motivation (t = 1.392; p = 0.164) have no significant effect on Behavioral Intention. However, Price Value (t = 3.037 and p = 0.003) has a positive and significant effect on Behavioral Intention.Additionally, Habit (t = 2.758 and p = 0.006), Innovation (t = 2.436 and p = 0.015), and Behavioral Intention (t = 3.811 and p = 0.000) have a positive and significant effect on Use Behavior. Recommendations from this study are that the QRIS Application can add new features according to what has more value so that users are more comfortable, easy and feel safe.