Singh, Mannjot (2025) The influence of reliability and digital literacy on intention to use application, with ease of use as intervening variable, at Inamikro Jakarta. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
INAmikro, Jakarta experienced a decline in users’ intention to use
application that can be seen from the microApps activation this was suspected due
to reliability, digital literacy and ease of use. The aim of this research is to
investigate whether reliability and digital literacy on intention to use application
with, ease of use as intervening variable, at INAmikro, Jakarta.
Reliability, digital literacy and ease of use have an important role in
shaping intention to use application. Reliability, digital literacy and ease of use are
highly connected with intention to use application and microApps activation.
In this research, the writer used quantitative research design and IBM SPSS
statistics V. 26. The writer used descriptive and causal approach. The sampling
technique used was convenience sampling. The sample size was 120 customers.
This research also passed the validity, reliability, normality, multicollinearity,
heteroscedasticity. The results of hypothesis test showed that reliability and digital
literacy have partial influence on Ease of Use. Reliability, digital literacy and ease
of use have partial an influence on intention to use application. Ease of use
mediates the influence of reliability and digital literacy on intention to use
application at INAmikro, Jakarta.
Recommendations for INAmikro, Jakarta include can improve various
microApps features that can be securely located, various rewards to customers,
provides chat with staff so that if customer difficulties can be communicated can
improve various security. / INAmikro, Jakarta mengalami penurunan intensi penggunaan aplikasi
yang terlihat dari aktivasi microApps ini diduga karena reliabilitas, literasi
digital dan kemudahan penggunaan. Tujuan dari penelitian ini adalah untuk
mengetahui reliabilitas dan literasi digital pada intensi penggunaan aplikasi
dengan kemudahaan penggunaan sebagai variabel intervening di INAmikro,
Jakarta. Reliabilitas, literasi digital, dan kemudahan penggunaan memiliki peran
penting dalam membentuk intensi penggunaan aplikasi. Keandalan, literasi
digital, dan kemudahan penggunaan sangat terkait dengan intensi penggunaan
aplikasi dan aktivasi microApps.
Dalam penelitian ini, penulis menggunakan quantitative research design
dan IBM SPSS statistics V. 26. Peneliti menggunakan pendekatan deskriptif dan
kausal. Teknik sampling yang digunakan adalah convenience sampling. Ukuran
sampel adalah 120 pelanggan.
Penelitian ini juga lolos uji validitas, reliabilitas, normalitas,
multikolinearitas, heteroskedastisitas. Hasil uji hipotesis menunjukkan bahwa
reliabilitas dan literasi digital berpengaruh parsial terhadap Kemudahan
Penggunaan. Keandalan, literasi digital, dan kemudahan penggunaan memiliki
pengaruh parsial terhadap intensi penggunaan aplikasi. Kemudahan penggunaan
memediasi pengaruh reliabilitas dan literasi digital terhadap intensi penggunaan
aplikasi di INAmikro, Jakarta.
Rekomendasi untuk INAmikro, Jakarta antara lain dapat meningkatkan
berbagai fitur microApps yang dapat atur, berbagai reward kepada pelanggan,
menyediakan chat dengan staff sehingga jika kesulitan pelanggan dapat
melakukan komunikasi dan meningkatkan berbagai keamanan.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Singh, Mannjot NIM03011200120 mannjotsingh31@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Eddy, Eddy NIDN0110018704 eddy.mdn@lecturer.uph.edu |
Uncontrolled Keywords: | Reliability; Digital Literacy; Ease of Use; Intention to Use Application; INAmikro; Jakarta |
Subjects: | H Social Sciences > HD Industries. Land use. Labor |
Depositing User: | Mannjot Singh |
Date Deposited: | 22 Jul 2025 01:58 |
Last Modified: | 22 Jul 2025 01:58 |
URI: | http://repository.uph.edu/id/eprint/69989 |