The influence of reliability and digital literacy on intention to use application, with ease of use as intervening variable, at Inamikro Jakarta

Singh, Mannjot (2025) The influence of reliability and digital literacy on intention to use application, with ease of use as intervening variable, at Inamikro Jakarta. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

INAmikro, Jakarta experienced a decline in users’ intention to use application that can be seen from the microApps activation this was suspected due to reliability, digital literacy and ease of use. The aim of this research is to investigate whether reliability and digital literacy on intention to use application with, ease of use as intervening variable, at INAmikro, Jakarta. Reliability, digital literacy and ease of use have an important role in shaping intention to use application. Reliability, digital literacy and ease of use are highly connected with intention to use application and microApps activation. In this research, the writer used quantitative research design and IBM SPSS statistics V. 26. The writer used descriptive and causal approach. The sampling technique used was convenience sampling. The sample size was 120 customers. This research also passed the validity, reliability, normality, multicollinearity, heteroscedasticity. The results of hypothesis test showed that reliability and digital literacy have partial influence on Ease of Use. Reliability, digital literacy and ease of use have partial an influence on intention to use application. Ease of use mediates the influence of reliability and digital literacy on intention to use application at INAmikro, Jakarta. Recommendations for INAmikro, Jakarta include can improve various microApps features that can be securely located, various rewards to customers, provides chat with staff so that if customer difficulties can be communicated can improve various security. / INAmikro, Jakarta mengalami penurunan intensi penggunaan aplikasi yang terlihat dari aktivasi microApps ini diduga karena reliabilitas, literasi digital dan kemudahan penggunaan. Tujuan dari penelitian ini adalah untuk mengetahui reliabilitas dan literasi digital pada intensi penggunaan aplikasi dengan kemudahaan penggunaan sebagai variabel intervening di INAmikro, Jakarta. Reliabilitas, literasi digital, dan kemudahan penggunaan memiliki peran penting dalam membentuk intensi penggunaan aplikasi. Keandalan, literasi digital, dan kemudahan penggunaan sangat terkait dengan intensi penggunaan aplikasi dan aktivasi microApps. Dalam penelitian ini, penulis menggunakan quantitative research design dan IBM SPSS statistics V. 26. Peneliti menggunakan pendekatan deskriptif dan kausal. Teknik sampling yang digunakan adalah convenience sampling. Ukuran sampel adalah 120 pelanggan. Penelitian ini juga lolos uji validitas, reliabilitas, normalitas, multikolinearitas, heteroskedastisitas. Hasil uji hipotesis menunjukkan bahwa reliabilitas dan literasi digital berpengaruh parsial terhadap Kemudahan Penggunaan. Keandalan, literasi digital, dan kemudahan penggunaan memiliki pengaruh parsial terhadap intensi penggunaan aplikasi. Kemudahan penggunaan memediasi pengaruh reliabilitas dan literasi digital terhadap intensi penggunaan aplikasi di INAmikro, Jakarta. Rekomendasi untuk INAmikro, Jakarta antara lain dapat meningkatkan berbagai fitur microApps yang dapat atur, berbagai reward kepada pelanggan, menyediakan chat dengan staff sehingga jika kesulitan pelanggan dapat melakukan komunikasi dan meningkatkan berbagai keamanan.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Singh, Mannjot
NIM03011200120
mannjotsingh31@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Eddy, Eddy
NIDN0110018704
eddy.mdn@lecturer.uph.edu
Uncontrolled Keywords: Reliability; Digital Literacy; Ease of Use; Intention to Use Application; INAmikro; Jakarta
Subjects: H Social Sciences > HD Industries. Land use. Labor
Depositing User: Mannjot Singh
Date Deposited: 22 Jul 2025 01:58
Last Modified: 22 Jul 2025 01:58
URI: http://repository.uph.edu/id/eprint/69989

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