Ho, Merry Desiana ORCID: https://orcid.org/0009-0002-5796-1585
(2025)
Pengaruh anteseden dari intention to adopt artificial intelligence speech language dengan moderasi e-lifestyle dan interest in foreign languages serta dampaknya terhadap positive e-wom.
Masters thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini menyajikan konsepsi komprehensif mengenai faktor‐faktor yang mendorong niat siswa SMA di Jawa Barat untuk mengadopsi AI‐based speech language tools dan terbentuknya positive e‐WOM yang berkelanjutan. Studi ini menekankan peran sentral perceived intelligence, usefulness, empathy, intuitiveness, voice quality, dan transparency dalam membentuk adoption intention. Penelitian ini melibatkan 263 siswa SMA di Jawa Barat. Data dianalisis menggunakan Partial Least Squares Structural Equation Modelling (PLS-SEM). Semua jalur yang dihipotesiskan terbukti signifikan yang positif. Dengan pendekatan disjoint two-stage untuk Intelligence sebagai higher order construct muncul sebagai prediktor terkuat dan empathy juga memegang peranan penting menurut perspektif siswa. Pada studi ini juga merancang sistem AI dengan pendekatan human-centered. Lebih lanjut, hasil penelitian ini mengungkap bahwa e‐lifestyle siswa yang berpadu dengan intrinsik interest in foreign languages learning berfungsi sebagai moderator krusial yang memperkuat hubungan antara adoption intention dan positive e‐WOM. Temuan ini tidak hanya memperkuat teori adopsi AI dalam bidang pendidikan, tetapi juga memberikan rekomendasi praktis bagi pengembang, guru, dan pengelola sekolah dalam mendukung pemanfaatan teknologi AI untuk pembelajaran bahasa. / This study presents comprehensive insights into the factors that drive the intention of high school students in West Java to adopt AI-based speech language tools and the formation of sustainable positive e-WOM. This study emphasizes perceived intelligence, usefulness, empathy, intuitiveness, voice quality, and transparency in shaping adoption intention. This study involved 263 high school students in West Java. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). All hypothesized paths proved to be significantly positive. With a disjoint two-stage approach, intelligence as a higher-order construct emerged as the strongest predictor, and empathy also played an essential role from the students' perspective. This study also designed an AI system with a human-centered approach. Furthermore, the results of this study reveal that students' e-lifestyle combined with intrinsic interest in foreign languages learning is a crucial moderator that strengthens the relationship between adoption intention and positive e-WOM. These findings strengthen the theory of AI adoption in education and provide practical recommendations for developers, teachers, and school administrators in supporting the use of AI technology for language learning.
Item Type: | Thesis (Masters) |
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Creators: | Creators NIM Email ORCID |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Antonio, Ferdi NIDN0321026802 ferdi.antonio@gmail.com |
Uncontrolled Keywords: | AI speech language ; high school students ; positive e-wom ; intention to adopt ; human centered AI |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Merry Desiana Ho |
Date Deposited: | 24 Jul 2025 02:56 |
Last Modified: | 24 Jul 2025 02:56 |
URI: | http://repository.uph.edu/id/eprint/70003 |