Analisis faktor-faktor yang memengaruhi adopsi pengguna teknologi smart home di kota Medan dengan menggunakan metode utaut-3

Halim, Marcello Stevin (2025) Analisis faktor-faktor yang memengaruhi adopsi pengguna teknologi smart home di kota Medan dengan menggunakan metode utaut-3. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Pesatnya perkembangan teknologi mendorong munculnya teknologi smarthome sebagai solusi dalam mengelola rumah secara praktis dan efisien. Namun, adopsi teknologi ini di kota Medan masih belum optimal. Penelitian ini bertujuan unutk menganalisis faktor-faktor yang memengaruhi adopsi pengguna terhadap teknologi smarthome di Kota Medan menggunakan metode UTAUT-3. Data dikumpulkan melalui kuesioner dari 376 responden dan dianalisis menggunakan alat SmartPLS-4. Hasil penelitian menunjukkan bahwa nilai R-Square untuk variabel Behavior Intention adalah 72,5% dan untuk Use Behavior sebesar 73,1% yang berarti model penelitian ini menunjukkan penjelasan variabel dependen yang kuat. Kemudian, dari sepuluh hipotesis yang diuji, tujuh diantaranya diterima dan tiga di tolak. Variabel yang berpengaruh signifikan terhadap Behavior Intention yaitu Performance Expectancy, Facilitating Conditions, Hedonic Motivation dan Habit, sedangkan Facilitating Conditions, Habit dan Behavioral Intention berpengaruh signifikan terhadap Use Behavior. Sementara itu, Effort Expectancy, Social Influence dan Prive Value tidak berpengaruh secara signifikan terhadap Behavior Intention. Penelitian ini menyimpulkan bahwa terdapat beberapa faktor utama dari model UTAUT-3 yang dapat mendorong adopsi teknologi smarthome dan dapat menjadi dasar pengembang strategi peningkatan adopsi oleh pengembang teknologi. / The rapid advancement of technology has driven the emergence of smarthome technology as a practical and efficient solution for home management. However, the adoption of this technology in Medan is still not optimal. This study aims to analyze the factors influencing use adoption of smarthome technology in Medan using the UTAUT-3 method. Data were collected through questionnaires from 376 respondents and analyses using SmartPLS-4. The results show that the R-Square value for the Behavior Intention variable is 72.5% and for Use Behavior it is 73.1%, indicating that the research model provides a strong explanation of the dependent variables. Furthermore, out of the ten hypotheses testes, seven were accepted and three were rejected. Variables that significantly influence Behavior Intention include Performance Expectancy, Facilitating Conditions, Hedonic Motivation, and Habit, while Facilitating Conditions, Habit and Behavioral Intention significantly influence Use Behavior. Meanwhile, Effort Expectancy, Social Influence, and Price Value do not significantly affect Behavioral Intention. This study concludes that there are several key factors from the UTAUT-3 model that can drive the adoption of smart home technology and serve as a basis for developing strategies to increase adoption by technology developers.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Halim, Marcello Stevin
NIM03081210004
marcello9798@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Maulana, Ade
NIDN0317049201
ade.maulana@lecturer.uph.edu
Uncontrolled Keywords: smarthome, unified theory of acceptance and use of technology3, smartpls-4, behavior intention, use behavior
Subjects: Q Science > Q Science (General)
Divisions: University Subject > Current > Faculty/School - UPH Medan > School of Information Science and Technology > Information Systems
Current > Faculty/School - UPH Medan > School of Information Science and Technology > Information Systems
Depositing User: Marcello Stevin
Date Deposited: 23 Jul 2025 09:07
Last Modified: 23 Jul 2025 09:07
URI: http://repository.uph.edu/id/eprint/70026

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