The influence of distribution, reputation, and responsiveness towards repurchase decision at PT Rantau Agronusa Sejahtera in Riau

Susanto, Nicholas (2025) The influence of distribution, reputation, and responsiveness towards repurchase decision at PT Rantau Agronusa Sejahtera in Riau. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

PT. Rantau Agronusa Sejahtera is a company engaged in palm oil. PT. Rantau Agronusa Sejahtera experienced a decline in repurchasing decisions, which resulted in a decrease in total customers caused by distribution, reputation, and responsiveness. The objective of this study is to investigate whether distribution, reputation, and responsiveness have partial and simultaneous towards repurchase decision at PT. Rantau Agronusa Sejahtera. Distribution, reputation, and responsiveness play important roles in increasing purchasing decisions.In this research, the writer used quantitative, descriptive, causal research design, and IBM SPSS statistics version 26. The sampling technique used was census sampling. The sample size was 31 respondents. This research passed the validity test, reliability test, and multiple linear regression test. The results of hyphoteses test showed that distribution has partial influence, reputation has partial influence, and responsiveness has partial influence towards repurchase decision at PT. Rantau Agronusa Sejahtera. Distribution, reputation, and responsiveness have simultaneous influence towards repurchase decision at PT. Rantau Agronusa Sejahtera and adjusted R square value of 66.9%.Recommendations for PT. Rantau Agronusa Sejahtera are the implementation of technologies such as GPS for all trucks and integrated transport systems to monitor and optimise distribution, maintain integrity and transparency in all business actions, such as being more open in the delivery of product quality by always providing details of the overall composition of CPO and provide quality service.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Susanto, Nicholas
NIM03011210070
nicholassusantooo@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
UNSPECIFIED
Alfonsius, Alfonsius
NIDN0113108301
alfonsius@uph.edu
Uncontrolled Keywords: distribution; purchasing decisions; reputation; responsiveness
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Nicholas Susanto
Date Deposited: 24 Jul 2025 10:40
Last Modified: 24 Jul 2025 10:40
URI: http://repository.uph.edu/id/eprint/70038

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