Coulincia, Callista (2025) The influence of perceived benefits and perceived convenience on interest in using Sakuku, with trust as an intervening variable. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Sakuku experienced a decline in interest in using which resulted in
decreased most popular e-wallet applications in indonesia caused by perceived
benefits, perceived convenience and trust. Perceived benefits and perceived
convenience play an important role in interest with trust as an intervening
variable can encourage increased most popular e-wallet applications in Indonesia
The purpose of this study is to test whether perceived benefits and perceived
convenience influence trust and interest in using Sakuku. Then investigate
whether trust mediates the influence of Perceived Benefits and Perceived
Convenience toward Interest in using Sakuku.
In this research, the writer used quantitative, descriptive, causal research
design and SmartPLS. The sampling technique used was convenience sampling.
The sample size of 97 respondents was calculated using the Lemeshow Formula.
Data analysis techniques using SEM PLS.
The results of hypothesis test showed that Perceived benefits has partial
influence toward trust at Sakuku (2.136 > 1.96 and 0.033 > 0.05), Perceived
convenience has partial influence toward trust at Sakuku (4,854> 1.96 and 0.000
> 0.05), Perceived benefits has partial influence toward interest in using Sakuku
(6,626 > 1.96 and 0.000 > 0.05), Perceived convenience has partial influence
toward interest in using Sakuku (2,082 > 1.96 and 0.038 > 0.05), Trust has partial
influence toward interest in using Sakuku (4,854> 1.96 and 0.000 > 0.05), Trust
mediate the influence of perceived benefits toward interest in using Sakuku(2,109
> 1.96 and 0.035 > 0.05 and Trust mediate the influence of perceived
convenience toward interest in using Sakuku (4,261 > 1.96 and 0.000 > 0.05.
Recommendations for Sakuku can adding more complete of bills than
other e-wallets, such as paying insurance bills and BPJS, ensuring an easy
registration process in KTP identification and improving Sakuku's reputation by
providing many attractive and clear cashbacks, discounts, and loyalty programs. / Sakuku mengalami penurunan minat menggunakan yang mengakibatkan
penurunan aplikasi e-wallet terpopuler di indonesia yang disebabkan oleh persepsi
manfaat, persepsi kemudahan dan kepercayaan. Persepsi manfaat dan persepsi
kemudahan berperan penting terhadap minat dengan kepercayaan sebagai variabel
intervening dapat mendorong peningkatan aplikasi e-wallet terpopuler di
indonesia. Tujuan dari penelitian ini adalah untuk menguji apakah manfaat yang
dirasakan dan kemudahan yang dirasakan memengaruhi kepercayaan dan minat
dalam menggunakan Sakuku. Kemudian menyelidiki apakah kepercayaan
memediasi pengaruh Manfaat yang Dirasakan dan Kemudahan yang Dirasakan
terhadap Minat dalam menggunakan Sakuku.
Dalam penelitian ini, penulis menggunakan desain penelitian kuantitatif,
deskriptif, kausal dan SmartPLS. Teknik pengambilan sampel yang digunakan
adalah convenience sampling. Jumlah sampel sebanyak 97 responden dihitung
dengan menggunakan Rumus Lemeshow. Teknik analisis data menggunakan
SEM PLS.
Hasil uji hipotesis menunjukkan bahwa Manfaat yang dirasakan memiliki
pengaruh parsial terhadap kepercayaan di Sakuku (2.136 > 1.96 dan 0.033 >
0.05), Persepsi kemudahan memiliki pengaruh parsial terhadap kepercayaan di
Sakuku (4,854 > 1,96 dan 0,000 > 0,05), Persepsi manfaat memiliki pengaruh
parsial terhadap minat menggunakan Sakuku (6,626 > 1,96 dan 0,000 > 0,05),
Kenyamanan yang dirasakan memiliki pengaruh parsial terhadap minat
menggunakan Sakuku (2.082 > 1,96 dan 0,038 > 0,05), Kepercayaan memiliki
pengaruh parsial terhadap minat menggunakan Sakuku (4.854 > 1,96 dan 0,000 >
0,05), Kepercayaan memediasi pengaruh manfaat yang dirasakan terhadap minat
menggunakan Sakuku (2.109 > 1, 96 dan 0,035 > 0,05), dan kepercayaan
memediasi pengaruh persepsi kemudahan terhadap minat menggunakan Sakuku
(4.261 > 1,96 dan 0,000 > 0,05).
Rekomendasi untuk Sakuku adalah Sakuku dapat menambahkan tagihan
Sakuku yang lebih lengkap dibandingkan e-wallet lainnya, seperti membayar
tagihan asuransi dan BPJS, memastikan proses registrasi yang mudah dengan
identifikasi KTP dan meningkatkan reputasi Sakuku dengan memberikan banyak
cashback, diskon, dan program loyalitas yang menarik dan jelas.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Coulincia, Callista NIM03011210015 coulinciacallista@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Alfonsius, Alfonsius NIDN0113108301 alfonsius@uph.edu |
Uncontrolled Keywords: | perceived benefits; perceived convenience; trust; interest; Sakuku |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Medan > Business School > Management Current > Faculty/School - UPH Medan > Business School > Management |
Depositing User: | Callista Coulincia |
Date Deposited: | 25 Jul 2025 01:56 |
Last Modified: | 25 Jul 2025 01:56 |
URI: | http://repository.uph.edu/id/eprint/70091 |