Rencana Bisnis Makanan Yakitori San-Tori

Prianto, Christian and Cendiawan, Edric and Candiago, Karina Marcia (2019) Rencana Bisnis Makanan Yakitori San-Tori. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Rencana bisnis makanan yakitori dengan nama San-Tori ini diajukan dengan tujuan membuat dan mengembangkan sebuah usaha makanan yang berfokus pada salah satu makanan khas Jepang yaitu yakitori yang populer tetapi belum banyak tersedia di pasar makanan Indonesia. Yakitori merupakan makanan sejenis sate bakar dengan bumbu spesial khas Jepang. Dalam rencana bisnis ini menunjukkan bahwa industri makanan di Indonesia memiliki tingkat pertumbuhan yang tinggi. Selain itu tingginya minat masyarakat Indonesia terhadap produk makanan dengan citarasa Jepang yang dapat menjadi peluang dalam mengembangkan bisnis makanan yakitori. Survei menunjukkan bahwa 90,5% responden tertarik untuk memesan yakitori dengan proyeksi breakeven point kurang dari satu tahun dan keuntungan yang meningkat setiap tahunnya dengan memperluas pasar dari San-Tori dengan melakukan pembukaan cabang dan pertumbuhan penjualan. / The yakitori food business plan, named San-Tori, was submitted with the aim of creating and developing a food business that focuses on one of Japan's specialty foods, yakitori, which is popular but not widely available in the Indonesian food market. Yakitori is a kind of grilled satay food with special Japanese sauces. The business plan shows that the food industry in Indonesia has a high growth rate. In addition, the high interest of Indonesian people towards Japanese-flavored food products can be an opportunity in developing the yakitori food business. The survey shows that 90.5% of respondents are interested in ordering yakitori with a projected breakeven point of less than one year and profits are increasing every year by expanding the market of San-Tori by opening branches and growing sales.

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