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Consumer’s purchase intention on sustainable and greener liquid laundry Pods, driven by green innovation and green brand

Naryanton, Naryanton (2025) Consumer’s purchase intention on sustainable and greener liquid laundry Pods, driven by green innovation and green brand. Masters thesis, Universitas Pelita Harapan.

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CONSUMER’S PURCHASE INTENTION ON SUSTAINABLE AND GREENER LIQUID LAUNDRY PODS, DRIVEN BY GREEN INNOVATION AND GREEN BRAND.pdf
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Abstract

Penelitian ini menganalisis pengaruh green product innovation dan attention towards green brand terhadap purchase intention liquid laundry pods dari, dan menganalisis pengaruh green consumer value dan green perceived quality terhadap purchase intention dari sudut pandang konsumen. / The study aims to analyze the effect of green product innovation and attention towards green brand on purchase intention of liquid laundry pods. In addition, it also analyzed the effect of green consumer value and green perceived quality from consumers’ point of view.
Item Type: Thesis (Masters)
Creators:
Creators
NIM
Email
ORCID
Naryanton, Naryanton
NIM01628210005
naryanton.lee@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Hutabarat, Zoel
NIDN0304128001
zoel.hutabarat@uph.edu
Uncontrolled Keywords: liquid laundry pods ; purchase Intention ; green product innovation ; green brand ; green consumer value ; green perceived quality ; sustainability
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Current > Faculty/School - UPH Karawaci > Business School > Master of Management
Depositing User: Naryanton Naryanton
Date Deposited: 12 Aug 2025 06:14
Last Modified: 12 Aug 2025 06:14
URI: http://repository.uph.edu/id/eprint/70469

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