Agatha, Carina (2020) Proses produksi konten pada media sosial instagram radio "hard Rock fm" = The content production process on social media instagram hard rock radio fm. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Lifestyle (Gaya Hidup) adalah pola hidup seseorang yang diekspresikan dalam aktivitas, minat, dan opininya. Gaya hidup menggambarkan “keseluruhan diri seseorang” dalam berinteraksi dengan lingkungannya. Salah satu radio yang bertema lifestyle adalah Hard Rock FM yang merupakan radio lifestyle (gaya hidup) dan hiburan pertama di Indonesia yang memberikan berbagai informasi terkini seputar trend kepada pendengarnya. Hard Rock FM menggunakan berbagai media seperti Instagram sebagai media pendukung penyiaran radio. Selama bekerja di Hard Rock FM pemagang bertugas sebagai content writer yang memproduksi konten Instagram Hard Rock FM. Pemagang menemukan proses produksi konten untuk Hard Rock FM dapat dibagi menjadi dua yaitu konten foto dan konten video. Penulisan konten Instagram Hard Rock FM menggunakan lima strategi yaitu simple & sophisticated message, unique visual narrative, four storytelling pillars, storytelling route, dan occasions. Pembuatan konten foto Hard Rock Radio FM memiliki empat elemen yaitu tipografi, simbolisme, desain & fotografi, dan warna. Sementara Pembuatan konten video Hard Rock Radio FM menggunakan tiga tahapan yaitu proses pra-produksi, produksi, dan pasca produksi. / Lifestyle is a pattern of someone’s life that are expressed in an activity, , interest and opinion. Lifestyle describes “someone whole self” interaction with their environment. One of the radio entitled lifestyle is the Hard Rock FM radio as the first lifestyle radio in Indonesia that provides a variety of latest information and trend to the audience. Hard Rock Radio FM using variety of media like Instagram to support broadcasting program. During work on the hard rock fm intern served as content writer producing content instagram Hard Rock FM. An intern found the production of content to Hard Rock FM can be divided into two namely content photos and video content. The writing content instagram Hard Rock FM use five strategies which simple & sophisticated message, unique visual narrative, four storytelling pillars, storytelling route, and occasions.The manufacture of a picture content of the Hard Rock FM has four elements that typography, symbolism, design & photography, and color .While making video content hard rock radio fm using three stages of the process: pre-production , production , and post production.
Item Type: | Thesis (Bachelor) | ||||||||
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Uncontrolled Keywords: | content writing; foto; jurnalisme; hard rock fm; radio; strategi video | ||||||||
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
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Depositing User: | Users 1918 not found. | ||||||||
Date Deposited: | 17 Feb 2020 04:25 | ||||||||
Last Modified: | 13 Jul 2020 07:55 | ||||||||
URI: | http://repository.uph.edu/id/eprint/7270 |
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