Winata, Alicia (2020) Media Relations Activities of PT Bank Central Asia Tbk From August - December 2019. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
In carrying out daily life, Indonesian people do transaction activities.
Nowadays transaction activities have become easier since the presence of banking
industry. One of private banking industries in Indonesia that has been trusted for
decades in helping Indonesian people in conducting transaction processes is PT
Bank Central Asia Tbk.
PT Bank Central Asia Tbk has received various awards at national and
international levels, which is inseperable from public support. The intern had the
opportunity to work at the headquarters of PT Bank Central Asia Tbk for five
months from August to December 2019 and focused on the scope of Media
Relations. The main reason intern focus on the scope media relations because media
is one of publics of public relations who plays an important role in telling and
introducing companies to public so that people are more familiar and aware with
the company's existence. This is the reason why it is important to connect and have
good relations with media
During internship period, intern will focus on media relations activities that
carried out by BCA public relations in effort to keep connected and establish good
relations with the media. After completing internship in the period mentioned
earlier, intern will compare and conclude the correlation between practices with
theory of media relations./Dalam menjalankan kehidupan sehari – hari, masyarakat di Indonesia pasti
melakukan kegiatan transaksi. Saat ini kegiatan transaksi semakin mudah sejak
kehadiran industri perbankan. Salah satu industri perbankan swasta di Indonesia
yang telah dipercaya selama puluhan tahun dalam membantu para masyarakat
Indonesia dalam melakukan proses transaksi adalah PT Bank Central Asia Tbk.
PT Bank Central Asia Tbk telah menerima berbagai penghargaan baik di
level nasional maupun internasional, yang mana hal ini tidak terlepas dari dukungan
publik. Pemagang mendapat kesempatan untuk bekerja di kantor pusat PT Bank
Central Asia Tbk selama lima bulan terhitung dari bulan Agustus hingga Desember
2019 dan berfokus pada ruang lingkup Media Relations. Alasan utama pemagang
fokus pada ruang lingkup media relations karena media merupakan salah satu
publik dari public relations yang memegang peranan penting dalam menceritakan
dan memperkenalkan perusahaan kepada masyarakat sehingga masyarakat lebih
mengenal dan menyadari keberadaan perusahaan. Hal ini menjadi alasan mengapa
penting untuk terkoneksi dan memiliki hubungan yang baik dengan media.
Selama masa magang, pemagang akan fokus pada aktivitas – aktivitas
media relations yang dilakukan oleh public relations BCA sebagai upaya untuk
terus terkoneksi dan terciptanya hubungan yang baik dengan media. Setelah
menyelesaikan magang pada periode yang telah disebutkan sebelumnya, pemagang
akan membandingkan dan menyimpulkan kolerasi antara praktik yang diikuti
dengan teori dari media relations.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Winata, Alicia NIM00000020835 alicewinata98@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Luhukay, Marsefio Sevyone NIDN0102037 101 UNSPECIFIED |
Uncontrolled Keywords: | BCA, banking industry; public relations; media relations |
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
Depositing User: | Users 1951 not found. |
Date Deposited: | 17 Feb 2020 04:58 |
Last Modified: | 04 Aug 2020 07:25 |
URI: | http://repository.uph.edu/id/eprint/7280 |