Tanata, Sharon (2020) Penerapan 12 stages of planning dalam kegiatan special event "Best of the Best Awards 2019" oleh divisi Event and Communication Forbes Indonesia = The implication of 12 stages of planning on “best of the best awards 2019” special event by Forbes Indonesia’s event and communication division. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Forbes adalah sebuah majalah yang pertama kali berdiri di Amerika Serikat
pada tahun 1917. Di Indonesia, majalah Forbes pertama kali diproduksi pada tahun
2010. Majalah yang secara eksklusif mengulas tentang ekonomi dan bisnis tersebut
berdiri di bawah lisensi PT. Wahana Mediatama. Forbes Indonesia telah sukses
memberikan standar kualitas baru kepada sektor media di Indonesia, dengan visi yang
jelas yaitu untuk menjadi sumber wawasan yang paling terpercaya bagi publik
khususnya para leader bisnis .
Laporan magang ini membahas mengenai hasil kegiatan magang yang
dilakukan pemagang selama 3 bulan di Forbes Indonesia. Pemagang ditempatkan di
dalam divisi event & communication, di Forbes Indonesia, peran Public Relations
dijalankan oleh divisi event & communication, divisi yang secara khusus mengatur
hubungan kerjasama Forbes Indonesia dengan pihak eksternal. Tugas utama dari
divisi event & communication yaitu mengatur media partner, partnership,
sponsorship serta keseluruhan event yang diadakan oleh Forbes Indonesia. Fokus
bahasan pemagang adalah melihat penerapan 12 stages of planning dalam special
event Best of the Best Awards 2019. Berdasarkan proses pengamatan, pengalaman,
dan percakapan yang dialami pemagang selama berada di Forbes Indonesia, maka
dapat dikonfirmasi adalah benar bahwa divisi event and communication Forbes
Indonesia menggunakan Special Event Best of the Best Awards 2019 untuk membina
hubungan kerjasama dengan publiknya./
Forbes is one of the most famous business magazine from America. They
started their journey from the United States in 1917 and expanded to Indonesia in
2010. Forbes Indonesia, which exclusively features legit articles on economics,
business and finance was created under PT. Wahana Mediatama's license. It has
successfully established a brand new standard to the media sector in Indonesia, with a
clear vision which is to be the most reliable source of knowledge for public,
especially business leaders.
This internship report unravels the whole 3-month internship activities in Forbes
Indonesia. The intern was placed at the Event & Communication Division at Forbes
Indonesia (which the role of Public Relations is executed) that manages the
cooperation of Forbes Indonesia and its external parties. The main role of the Event &
Communication Division is to manage media partner, sponsorship and partnership
along with all the events being held by Forbes Indonesia. The main focus from the
intern is to disclose the implication of 12 stages of planning on Best of the Best
Awards 2019 event. Based on the intern's thorough observation, experience and
discussion, it's confirmed that Forbes Indonesia's Event & Communication Division
used Best of the Best Awards 2019 Special Event in order to establish relationship
with public.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Tanata, Sharon NIM00000020481 sharon.tanata@yahoo.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Simamora, Jumadal NIDN033004750s UNSPECIFIED |
Uncontrolled Keywords: | Magang, Public Relations, Special Event Best of the Best Awards, Forbes Indonesia, Hubungan Kerjasama |
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
Depositing User: | Users 1904 not found. |
Date Deposited: | 17 Feb 2020 06:16 |
Last Modified: | 03 Aug 2020 03:58 |
URI: | http://repository.uph.edu/id/eprint/7308 |