Bharvani, Niranjan (2020) Event management strategy "showcase" organized by rumah sanur creative hub. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Rumah Sanur is an event based company that organizes number of events.
Coworking spaces are available that allows people to use the space for working
purposes. The surrounding is built with environmentally friendly products and
supported by BEKRAF. Due to that, Rumah Sanur uses the subsectors as a guide in
creating events.
“SHOWCASE” is an event that consist of music, art, exhibition, workshop
and business and occurs from July – December 2019. The use of Event
Management Planning Process and Characteristics of event is to plan the event
accordingly and allowing to categorize the event using the characteristics.
Marketing Communication Mix is applied to do marketing activities that involves
promoting the event to specific audience through various elements. Use of New
Media is doing the marketing activities, using Instagram as the main social media
in promoting events.
Using documentation and event reports allows in creating the same event
accordingly to the result. Hence, the use of Event Management will be useful in
order to create similar/better events in the future and creating better events for the
society. / Rumah Sanur adalah perusahaan berbasis acara yang menyelenggarakan
sejumlah acara. Tersedia ruang kerja bersama yang memungkinkan orang
menggunakan ruang tersebut untuk tujuan kerja. Sekitar dibangun dengan produk
ramah lingkungan dan didukung oleh BEKRAF. Karena itu, Rumah Sanur
menggunakan subsektor sebagai panduan dalam membuat acara.
"SHOWCASE" adalah acara yang terdiri dari musik, seni, pameran,
lokakarya dan bisnis dan berlangsung mulai Juli - Desember 2019. Penggunaan
Proses Perencanaan Manajemen Acara dan Karakteristik acara adalah untuk
merencanakan acara sesuai dan memungkinkan untuk mengkategorikan acara
menggunakan karakternya. Bauran Komunikasi Pemasaran diterapkan untuk
melakukan kegiatan pemasaran yang melibatkan mempromosikan acara kepada
audiens tertentu melalui berbagai elemen. Penggunaan New Media adalah
melakukan kegiatan pemasaran, menggunakan Instagram sebagai media sosial
utama dalam mempromosikan acara.
Menggunakan dokumentasi dan laporan acara memungkinkan dalam
membuat acara yang sama sesuai dengan hasilnya. Oleh karena itu, penggunaan
Manajemen Acara akan berguna untuk membuat acara serupa / lebih baik di masa
depan dan menciptakan acara yang lebih baik bagi masyarakat.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Bharvani, Niranjan NIM00000023565 niranjanbharvani@live.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Sumampow, Carly Stiana Scheffer NIDN0323117802 UNSPECIFIED |
Uncontrolled Keywords: | Showcase; Event Management; New Media; Marketing Communication mix; |
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
Depositing User: | Users 1949 not found. |
Date Deposited: | 18 Feb 2020 07:27 |
Last Modified: | 15 Jul 2020 04:40 |
URI: | http://repository.uph.edu/id/eprint/7415 |