Kegiatan event marketing communication mix dalam meningkatkan brand awareness produk di PT. Diamas star = Event marketing communication mix activities in increasing product brand awareness in PT. Diamas star

Purnasari, Aprillia (2020) Kegiatan event marketing communication mix dalam meningkatkan brand awareness produk di PT. Diamas star = Event marketing communication mix activities in increasing product brand awareness in PT. Diamas star. Bachelor thesis, universitas pelita harapan.

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Abstract

PT. Diamas Star memiliki kendala yang di mana kendala tersebut kurangnya branding, dari kurangnya branding tersebut berdampak pada kurangnya pengetahuan akan produk yang di produksi pada PT. Diamas Star. Maka dari itu pemagang melakukan branding di mana untuk menimbulka Brand Awareness perusahaan PT. Diamas Star, branding tersebut di lakukan dengan beberapa cara salah satunya adalah Event Marketing. Dengan kegiatan event marketing komunikasi yang bisa di lakukan dengan berbagai macam cara untuk meningkatkan brand awareness perusahaan, salah satunya dengan cara melakukan kegiatan event, seperti pameran, sponsor, media sosial. Dengan itu masyarakat dpaat dengan mudah untuk mengetahui suatu produk yang perusahaan produksi. Branding yang di lakukan pemagang di anggap berhasil dalam meningkatkan Brand Awareness pada perusahaan PT. Diamas Star. Dengan berhasilnya proses branding ini maka banyak masyarakat yang mengetahui produk-produk yang di produksi oleh perusahaa Diamas Star. Setelah melakukan tersebut, pendapatan perusahaanpun menjadi meningkat.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Purnasari, Aprillia
NIM00000020311
aprilliapurnasari011@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Tarigan, Rose Emmaria
NIDN0328066802
UNSPECIFIED
Uncontrolled Keywords: Event Marketing; MArketing Communication MIX; Media Sosial
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Aprillia Purnasari
Date Deposited: 20 Feb 2020 06:06
Last Modified: 14 Jul 2021 07:52
URI: http://repository.uph.edu/id/eprint/7438

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