Campaign is one of the communication activities that have been arranged in a systematic and organized way. In general, the campaign carried out by an organization to achieve a predetermined goal, but lately, the campaign is also being crowded performed by a character or individual in an attempt to change the public perception of the views or the person concerned (the campaign). Researcher on this occasion will discuss about social change campaign, in connection with a program called Final Project. Researcher consider this social campaign topic is interesting enough to be appointed as the main topic of the Final Project because basically already found many social campaigns in the form of two-dimensional, as well as verbal campaign by organizing a seminar / talk shows, etc., But seldom found social media campaign related to the issues raised, which is a development of the product and is not a gimmick products such as: t-shirts, bracelets, etc. Researcher also hope that through the design later products can benefit and the organization with the public, as well as raise public awareness of the issues raised and gave birth to a new product developments based social campaigns. In this case study, researcher is working in collaboration with the social institutions that deal with the issue of the Deaf for purposes related to the search data and the results of the design of the final product can also be useful for common interests and communities, taking into account also the various aspects of social, business and psychological well.