Chandra, Edward and Kartolo, Novegi and Siri, Yuvati Ayutana (2019) Dampak Store Atmosphere Terhadap Customer Purchase Intention:Studi Kasus Pada Giant Jakarta Tangerang. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini bertujuan untuk mengetahui apakah dampak dari atmosfir toko seperti kebersihan, musik, aroma, suhu, pencahayaan, warna, dan tampilan atau tata letak akan berpengaruh terhadap minat beli. 1) cleanliness berpengaruh positif terhadap purchase intention. 2) music berpengaruh positif terhadap purchase intention. 3) scent berpengaruh positif terhadap purchase intention. 4) temperature berpengaruh terhadap purchase intention. 5) lighting berpengaruh positif terhadap purchase intention. 6) color berpengaruh positif terhadap purchase intention. 7) display or layout berpengaruh terhadap purchase intention. Dalam melakukan penelitian ini target populasi adalah pengunjung Giant Jakarta dan Tangerang dalam kurun waktu bulan Agustus, September, Oktober 2019 dengan jumlah sampel yang diambil sebesar 413 orang responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Selanjutnya pengujian hipotesis dilakukan dengan menggunakan PLS-SEM dengan menggunakan program SmartPLS 3.0. Hasil penelitian ini menunjukkan bahwa cleanliness berpengaruh positif terhadap purchase intention, music berpengaruh positif terhadap purchase intention, scent tidak berpengaruh positif terhadap purchase intention, temperature berpengaruh positif terhadap purchase intention, lighting berpengaruh positif terhadap purchase intention, color berpengaruh positif terhadap purchase intention, display or layout berpengaruh positif terhadap purchase intention.
Item Type: | Thesis (Bachelor) | ||||||||||||
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Uncontrolled Keywords: | Retailing; Store Atmosphere; Purchase Intention | ||||||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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Depositing User: | Users 1488 not found. | ||||||||||||
Date Deposited: | 24 Feb 2020 06:24 | ||||||||||||
Last Modified: | 22 Apr 2020 07:06 | ||||||||||||
URI: | http://repository.uph.edu/id/eprint/7911 |
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