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The effect of price level and price sensitivity on store price image and repurchase intentions in Starbucks Senayan City Mall

Safriadi, Anggari Candratia Ratu, Christania, Candice and Karenhapukh, Praise (2019) The effect of price level and price sensitivity on store price image and repurchase intentions in Starbucks Senayan City Mall. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

This study aimed to investigate the impact of store price image on repurchase intentions in Starbucks Senayan City Mall. The moderating effects of price level and price sensitivity were also analyzed. 306 responses were collected. Partial least squares-structural equation modeling (PLS-SEM) was used, supported by SmartPLS 3.2.8. The results showed that store price image positively impacted on customer repurchase intentions in Starbucks Senayan City Mall; high price level did not moderate this relationship; low price sensitivity had a positive moderating effect, while high price sensitivity did not. Theoretical and managerial implications were discussed with suggestions for future research.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Safriadi, Anggari Candratia Ratu
NIM00000024129
acandratia@gmail.com
UNSPECIFIED
Christania, Candice
NIM00000026306
candicechristania98@gmail.com
UNSPECIFIED
Karenhapukh, Praise
NIM00000027832
praisekaren1996@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Jayanegara, Oscar
UNSPECIFIED
UNSPECIFIED
Uncontrolled Keywords: store price image; repurchase intention; price level; price sensitivity
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Users 3442 not found.
Date Deposited: 12 Mar 2020 07:46
Last Modified: 30 Aug 2021 08:52
URI: http://repository.uph.edu/id/eprint/8025

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