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Pengaruh Media Sosial Terhadap Minat Berkunjung Wisatawan Taman Impian Jaya Ancol Jakarta

Christabel, Janice, Kevin, Kevin and Suryo, Angela Cynthia (2020) Pengaruh Media Sosial Terhadap Minat Berkunjung Wisatawan Taman Impian Jaya Ancol Jakarta. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Di era teknologi ini, hampir setengah dari populasi di dunia telah menggunakan media sosial. Indonesia menjadi negara peringkat ke-4 dengan pengguna media sosial terbanyak di dunia. Perkembangan yang pesat menjadikan media sosial sebagai sarana informasi dan pemasaran dari suatu obyek wisata. Penelitian ini bertujuan untuk menganalisa pengaruh media sosial terhadap minat berkunjung wisatawan. Penelitian ini menggunakan pengumpulan data dengan kuesioner, dengan teknik non-probability sampling, responden pengunjung Taman Impian Jaya Ancol Jakarta. Metode analisis data yang digunakan adalah analisis deskriptif dan analisis kuantitatif. Data diolah dengan perangkat SPSS.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Christabel, Janice
NIM00000024493
janicechristabell@gmail.com
UNSPECIFIED
Kevin, Kevin
NIM00000020705
kevindarmawan@aol.com
UNSPECIFIED
Suryo, Angela Cynthia
NIM00000020383
agl.cynthia@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Rudyanto, Rudyanto
NIDN0317106202
20100003
Uncontrolled Keywords: media sosial; minat berkunjung
Subjects: T Technology > T Technology (General)
T Technology > TX Home economics
T Technology > TX Home economics > TX 901-953 Hospitality Industry
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Depositing User: Users 2998 not found.
Date Deposited: 27 Feb 2020 09:37
Last Modified: 15 Jul 2020 07:04
URI: http://repository.uph.edu/id/eprint/8106

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