As time passes by, so does the level of human creativity. Creativity can be expressed in the form of creating an item to be used every day, both to meet aesthetic needs, and other needs such as simply increasing the efficiency of daily activities. It is unfortunate, that creativity is not only channeled for good intentions, but also for bad intentions, such as faking original products by affixing, using original product brands on counterfeit / fake goods. In fact, this action is very detrimental to business actors and original brand holders, but also brings consequences that have the potential to endanger consumers such as in health and safety. Apart from these dangers and losses, the circulation of counterfeit goods is still widely practiced and their circulation continues to expand along with the development of the times. At these times, circulation is not only found in offline stores, but also widespread and increasing since the rise of online shopping culture through e-commerce and other platforms. The research contained in the form of this thesis discusses the legal protection of original brand rights holders against the circulation of counterfeit goods. This study examines the rampant circulation of counterfeit goods, legal protection for original brand rights holders as seen from trademark and customs law, government efforts to eradicate the circulation of counterfeit goods, the constraints of law enforcement, as well as efforts and input to reform. methods and stages that must be taken to eradicate the circulation of counterfeit goods. The research method used in this study is a normative research method with qualitative data.