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Tinjauan rekayasa menu makanan terhadap pendapatan di Maxx Coffee

Liha, Samuel Musa (2020) Tinjauan rekayasa menu makanan terhadap pendapatan di Maxx Coffee. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Rekayasa menu adalah metode yang dipergunakan untuk menganalisis dan mengevaluasi daftar menu pada sebuah restoran, termasuk kedai kopi. Maxx Coffee merupakan salah satu kedai kopi asli Indonesia dan menjadi lokasi penelitian (Maxx Coffee FKU). Hampir setiap kedai kopi tak terkecuali Maxx Coffee FKU menetapkan target penjualan makanan dan minuman setiap bulannya. Adanya pencapaian penjualan makanan yang fluktuatif bahkan tidak mencapai target penjualan makanan, tinjauan rekayasa menu makanan dapat dilakukan untuk mengevaluasi dan menganalisis daftar menu suatu restoran. Penelitian ini dilakukan dengan menggunakan metode analisis deskriptif dan metode kualitatif untuk melihat pengaruh tinjauan rekayasa menu makanan terhadap pendapatan kedai kopi di Maxx Coffee FKU.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Liha, Samuel Musa
NIM00000026726
samuelmusaliha03@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Nathalia, Theodosia Christhe
NIDN0328127901
UNSPECIFIED
Uncontrolled Keywords: rekayasa menu; pendapatan; kedai kopi
Subjects: T Technology > TX Home economics > TX 901-953 Hospitality Industry
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management
Depositing User: Users 3047 not found.
Date Deposited: 02 Mar 2020 06:24
Last Modified: 14 Sep 2020 08:56
URI: http://repository.uph.edu/id/eprint/8235

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