Bisnis perancangan tas dengan sistem modular sebagai media personalisasi = Designing a bag brand with modular system as a media of personalizing

Ramadhanty, Annisaa (2020) Bisnis perancangan tas dengan sistem modular sebagai media personalisasi = Designing a bag brand with modular system as a media of personalizing. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

The purpose of "Designing A Bag Brand with Modular System as a Media of Personalizing" is intended to create a bag brand that can provide products that are different from those that is available on the market, by innovating in bag systems and decorations that aim to let the user give a personal touch to the product. This business idea originates from the author's observations on the product and consumer habits that are often comply too much on trends that it look like there are no lining between one cosumer with another. In addition, there seems to also lack of availability of unique products in the market, especially for consumers who have a segmented and uncommon style. / Tugas akhir “Bisnis Perancangan Tas Dengan Sistem Modular Sebagai Media Personalisasi” ditujukan untuk membuat sebuah bisnis merek tas yang dapat memberikan produk yang berbeda dengan yang sudah ada di pasar, dengan berinovasi dalam sistem dan dekorasi tas yang bertujuan untuk membebaskan pengguna untuk memberi sentuhan pribadi dan menonjolkan kepribadiannya dalam sebuah produk yang dapat dikenakan. Ide bisnis ini berawal dari pengamatan penulis pada produk serta kebiasaan konsumen yang terlalu mudah untuk mengikuti tren yang ada di pasar sehingga membuat konsumen terlihat serupa dengan satu sama lain tanpa adanya pembeda. Selain itu terlihat kurang tersedianya produk yang sesuai dengan keinginan konsumen terutama untuk konsumen yang memiliki gaya yang tersegmentasi dan tidak umum.

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