Proses persepsi positif mahasiswa ilmu komunikasi UPH angkatan 2013 terhadap gaya kepemimpinan gubernur DKI Jakarta Basuki Tjahaja Purnama = Positive perception process of UPH communication’s student batch 2013 to the leadership style of DKI Jakarta’s governor Basuki Tjahaja Purnama

Mellysa, Mellysa (2016) Proses persepsi positif mahasiswa ilmu komunikasi UPH angkatan 2013 terhadap gaya kepemimpinan gubernur DKI Jakarta Basuki Tjahaja Purnama = Positive perception process of UPH communication’s student batch 2013 to the leadership style of DKI Jakarta’s governor Basuki Tjahaja Purnama. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Jakarta merupakan sebuah kota yang sibuk. Berbagai kegiatan terjadi di setiap sudut kota. Masih banyak permasalahan yang harus diatasi di Jakarta, mulai dari banjir, kemacetan, lahan liar hingga kejahatan. Bukan hal yang mudah untuk menjadi pemimpin Jakarta, inilah yang dirasakan Basuki Tjahaja Purnama atau Ahok. Sejak Ahok menduduki kursi Gubernur DKI Jakarta, banyak kebijakan-kebijakannya yang kontroversial. Di sisi lain, banyak kebijakan Ahok yang telah memberikan kontribusi pada perubahan Jakarta. Gaya kepemimpinannya yang kontroversial membuat sosok Ahok selalu menjadi perbincangan dimanapun tak terkecuali di lingkungan Mahasiswa Ilkom UPH angkatan 2013. Untuk itulah diperlukan penelitian untuk mengetahui bagaimana proses persepsi positif mahasiswa Ilkom UPH angkatan 2013 terhadap gaya kepemimpinan Ahok. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian studi kasus. Pengumpulan data dilakukan dengan data primer, yakni wawancara mendalam dan data sekunder berupa studi kepustakaan. Wawancara dilakukan kepada mahasiswa Ilkom UPH angkatan 2013 yang juga merupakan warga Jakarta dan mengikuti pemberitaan tentang Ahok. Hasil penelitian menunjukkan bahwa proses persepsi positif terjadi berbeda-beda antara satu individu dengan yang lain. Bahkan secara lebih lanjut, persepsi positif mereka mempengaruhi tindakan mereka untuk memilih Ahok. Namun, tidak semua responden mengalami efek-efek dari setiap komponen dalam proses persepsi./Jakarta is a very crowded city. Various activities take place in every corner of the city. There are still many problems that have to be solved in Jakarta, ranging from flood, traffic jam, illegal land to crime. It is not easy to become the leader of Jakarta, this is what Basuki Tjahaja Purnama or Ahok felt. Since Ahok was chosen to be a Jakarta’s Governor, he has made many controversial policies. On the other side, many of Ahok’s policies have made a big difference for Jakarta. The controversial of Ahok’s leadership style made his figure always being debated everywhere including in conversations among UPH Communication’s student batch of 2013. The research is done to know the process of positive perception of UPH Communication’s students batch of 2013 towards Ahok’s leadership style. This research using a qualitative approach with the study cases method. Data collection is carried out through a primary data, i.e. in depth interview and a secondary data i.e. literature study. Informants are selected from the UPH Communication’s students batch of 2013 and also Jakarta’s residents who are followed news about Ahok. The result of this research showed that the process of positive perception occurs differently at each of respondents. Even more, their perceptions influence their actions to vote Ahok. However, not all of psychological processes affected the perception of each respondent.

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