Pengaruh motivasi dan harga terhadap revisit intention wisatawan nusantara Bali dengan mediasi environment concern dan ecotourism experience

Kartawiria, Rizqinnafi (2020) Pengaruh motivasi dan harga terhadap revisit intention wisatawan nusantara Bali dengan mediasi environment concern dan ecotourism experience. Masters thesis, Universitas Pelita Harapan.

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Abstract

Minat berkunjung kembali wisatawan pada suatu destinasi terjadi pada saat pertama kali berkunjung, ketika ekspektasi wisatawan terjadi atau melebihi ekspektasi wisatawan itu sendiri. Berdasarkan perspektif pariwisata, salah satu alasan pentingnya repeat visitors adalah menghasilkan jumlah kunjungan lebih dari setengah dari jumlah turis yang berkunjung ke suatu destinasi. Penelitian ini bertujuan untuk mengetahui pengaruh hubungan antara motivation, environment concern, ecotourism experience, price dan revisit intention wisatawan nusantara ke Bali. Penelitian ini merupakan penelitian kuantitatif melalui survei penelitian dengan menyebarkan kuesioner kepada 259 wisatawan nusantara. Penelitian ini bersifat correlational dan cross-sectional. Analisis menggunakan perangkat lunak SEM (Structural Equation Modeling) LISREL 8.80. Hasil penelitian menunjukkan motivasi memiliki pengaruh positif dan signifikan terhadap ecotourism experience dan harga memiliki pengaruh positif dan signifikan terhadap revisit intention. Environment concern dan ecotourism experience tidak memiliki pengaruh positif dan signifikan terhadap revisit intention. Environment Concern dan Ecotourism Experience tidak memediasi hubungan antara Motivation dan Revisit Intention secara positif dan signifikan./Tourist revisit intention to destination occurs in tourist first time visit, when the expectations of destination reached or even exceeds tourist expectation. From tourism perspectives, one of the reasons on the importance of repeat visitors is because they generate more than half the number of tourists that visit a destination. This research aims to determine effect of the relationship between tourist motivation, environment concern, ecotourism experience, price and tourist revisit intention. This research is a quantitative study through a research survey by distributing questionnaires to 259 domestic tourists. This study is correlational and cross-sectional. Structural Equational Modeling (SEM) procedure is applied to analyze the data using LISREL 8.80 software. Results show that motivation has a positive and significant impact on ecotourism experience and price has a positive and significant impact on revisit intention. Environment concern and ecotourism experience doesn’t have a positive and significant impact on revisit intention. Environment Concern and Ecotourism Experience do not mediate the relationship between Motivation and Revisit Intention positively and significantly.

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