Pengaruh baur pemasaran terhadap keputusan menginap di Hotel Ara Gading Serpong

Theresia, Sherren (2020) Pengaruh baur pemasaran terhadap keputusan menginap di Hotel Ara Gading Serpong. Masters thesis, Universitas Pelita Harapan.

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Abstract

baur pemasaran merupakan sarana pemasaran yang efektif dan efisien dalam mengembangkan sebuah hotel untuk menarik wisatawan menginap. Model penelitian ini merupakan modifikasi dari beberapa model penelitian sebelumnya. Penelitian ini merupakan penelitian kuantitatif dengan pengumpulan data menggunakan kuesioner skala likert. Sample sebanyak 259 responden diambil menggunakan teknik probablity sampling. Data dianalisis dengan menggunakan perangkat lunak SPSS memberikan kesimpulan tentang baur pemasaran berpengaruh positif terhadap keputusan menginap di hotel Ara Gading Serpong. / The marketing mix is an effective and efficient marketing tool in developing a hotel to attract tourist to stay. This research model is a modification of several previous reach model. This research is quantitative research with the collection data using kuesioner likert scale. 259 respondents sample taken using a technique the probability sampling. Data analyzed by using software SPSS provide a summary about marketing mix had a positive impact of the decision in Ara hotel Gading Serpong.

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