Strategi marketing komunikasi penggunaan media sosial Haluu World terhadap end customer dan business to business

Anderson, Vania (2020) Strategi marketing komunikasi penggunaan media sosial Haluu World terhadap end customer dan business to business. Masters thesis, Universitas Pelita Harapan.

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Abstract

Perkembangan teknologi membuat informasi dan komunikasi menjadi sangat mudah dan cepat. Salah satunya perkembangan yaitu media sosial instagram yang sangat ini banyak digunakan oleh generasi milenial. Menurut data dari Asosiasi Penyedia Jasa Internet Indonesia (APJII) mengatakan bahwa setiap hari seseorang bisa mengakses internet selama empat sampai dengan tujuh jam sebanyak 43.89% dari masyarakat Indonesia. Karena hal tersebut banyak perusahaan yang beralih dari model pemasaran tradisional ke pemasaran modern dengan menggunakan media sosial terutama instagram. Media sosial, dalam hal ini adalah instagram, memiliki banyak peluang bagi perusahaan untuk memasarkan produk atau jasanya. Karena media sosial mempunyai target audience yang beragam namun saat ini banyak di dominasi oleh generasi milenial. Haluu melihat peluang ini sebagai kesempatan bagi mereka untuk menggunakan media sosial sebagai salah satu strategi marketing komunikasi yang mereka lalukan untuk memperkenalkan wisata foto yang bernama Haluu World, instagram mengantarkan para generasi milenial untuk datang ke event yang Haluu buat. Melalui instagram Haluu juga mendapatkan banyak client atau brand-brand yang ingin bekerjasama dengan Haluu melalui pembuat instalasi booth, pemasaran melalui media sosial dan membuat strategi media sosial bagi brand. / The development of technology makes information and communication very easy and fast. One of them is the development of Instagram social media which is very widely used by millennials. According to data from the Asosiasi Penyedia Jasa Internet Indonesia (APJII), it says that every day a person can access the internet for four to seven hours as much as 43.89% of the Indonesian people. Because of this many companies have switched from traditional marketing models to modern marketing using social media, especially Instagram. Social media, in this case is Instagram, has many opportunities for companies to market their products or services. Because social media has a diverse target audience, but currently many are dominated by millennial generation. Haluu sees this opportunity as an opportunity for them to use social media as one of their marketing communication strategies to introduce a photo tour called Haluu World, Instagram taking millennials to come to the event that Haluu is making. Through Instagram Haluu also gets many clients or brands who want to collaborate with Haluu through booth installation makers, marketing through social media and making social media strategies for brands.

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