Motif dan tingkat kepuasan penonton program mata najwa di trans7 = Motives and level of satisfication of mata najwa's audience at trans7

Nisa, Ayu Khairun (2020) Motif dan tingkat kepuasan penonton program mata najwa di trans7 = Motives and level of satisfication of mata najwa's audience at trans7. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Berbagai macam tayangan televisi saat ini membuat khalayak dapat memilih tayangan mana yang bisa memenuhi kebutuhannya. Penelitian ini akan meneliti tentang motif dan tingkat kepuasan pegawai Kementerian PPN/Bappenas yang menonton program Mata Najwa di Trans7. Teori yang menjadi acuan dalam penelitian ini adalah Uses and Gratification. Kemudian terdapat dua konsep teori yang digunakan sebagai variabel yaitu Gratification Sought dan Gartification Obtained untuk mengukur perbandingan skornya. Pendekatan penelitian ini ialah kuantitatif-positivistik analisis deskriptif. Metode penelitian yang digunakan adalah survey dengan mengyebarkan kuesioner. Teknik penarikan sampel menggunakan teknik purposive sampling. Hasil data yang diperoleh yaitu dari melakukan perbandingan jumlah nilai rata-rata per-indikator Hasil penelitian menunjukkan bahwa keseluruhan motif penonton program Mata Najwa di Trans7 memperoleh kepuasan. Kemudian untuk hasil nilai rata-rata per-indikator, motif dan kepuasan informasi menjadi yang paling tinggi diperoleh, peneliti menduga hal tersebut terjadi karena kebutuhan informasi semakin meningkat saat ini dan pekerjaan pegawai Kementerian PPN/Bappenas, yang jelas berhubungan dengan instansi pemerintah dan kebijakan negara, sangat berhubungan dengan program Mata Najwa yang memiliki tema dominan membahas mengenai isu pemerintahan dan negara. / Various kinds of television shows now allow the public to choose which shows can meet their needs. This research will examine the motives and level of satisfaction of employees of the Ministry of PPN/Bappenas who watch the Mata Najwa program on Trans7. The theory that is used as a reference in this research is Uses and Gratification. There are two theoretical concepts used as variables namely Gratification Sought and Gratification Obtained. Both are used to measure the comparison of scores. The approach of this research is quantitative-positivistic descriptive analysis. The research method used was a survey by distributing questionnaires. The sampling technique uses a purposive sampling technique. The results obtained are by comparing the number of average values per indicator The results showed that the overall motives of Mata Najwa program audience in Trans7 gained satisfaction. The results of the average value per-indicator, motives, and information satisfaction are the highest obtained. This research concludes because information need increasing in this time and that there is a strong relationship between the work of the Ministry of PPN/Bappenas employees as government agencies and the state policymaker and Mata Najwa program which has a dominant theme discussing issues of government and the state.

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