Dampak exposure pemberitaan media online detik.com terhadap keputusan pembelian asuransi prudential di Jakarta

Wisenna, Julia (2020) Dampak exposure pemberitaan media online detik.com terhadap keputusan pembelian asuransi prudential di Jakarta. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini kemudian berfokus pada dampak Exposure liputan negative media digital detik.com terhadap keputusan pembelian polis asuransi Prudential. Penelitian ini menggunakan metode penelitian kuantitatif dengan desain penelitian deskritif. Pengumpulan data primer dilakukan melalui survei terhadap informan yang telah melihat liputan media massa negative tentang Prudential dan telah ditawari kebijakan asuransi Prudential. / This research then focuses on the impact of negative new axposure on one of digital media, detik.com towards purchasing decisions of the Prudential insurance policy. This Research uses quantitative research methode with descriptive research design. Primary data collection was carried out through a survey of informants who had seen negative mass media coverage about Prudential and had been offered a Prudential insurance policy.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Wisenna, JuliaNIM00000002159veronicajuliawisenna@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorTarigan, Rose EmmariaNIDN0328066802rose.tarigan@uph.edu
Uncontrolled Keywords: asuransi; exposure; media digital; detik.com; keputusan pembelian
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Julia Wisenna
Date Deposited: 07 Aug 2020 04:59
Last Modified: 07 Aug 2020 04:59
URI: http://repository.uph.edu/id/eprint/9760

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