Strategi komunikasi politik calon wakil rakyat dengan triple minority: William Aditya Sarana dalam pemilu legislatif 2019 = Political communication strategy of legislative candidate with triple minority: William Aditya Sarana in legislative election 2019

Leleng, Gervando Jeorista (2020) Strategi komunikasi politik calon wakil rakyat dengan triple minority: William Aditya Sarana dalam pemilu legislatif 2019 = Political communication strategy of legislative candidate with triple minority: William Aditya Sarana in legislative election 2019. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Pada Pemilu Legislatif 2019 terdapat sosok yang menarik perhatian masyarakat Jakarta, yang bernama William Aditya Sarana. William merupakan Calon Legislatif dari Partai Solidaritas Indonesia (PSI). William menyatakan dirinya termasuk dalam triple minority. Karena William termasuk dalam keturunan Indonesia-Tionghua, muda, dan Kristen. Perjalanan pemilu 2019 bagi William tidaklah mudah, mulai dari tidak mendapat dukungan keluarga, mengalami penolakan dari konstituen yang berbeda pilihan, sampai memilih partai politik baru yang menjadi kendaraan politik untuk melenggang dan terpilih sebagai anggota DPRD DKI Jakarta. Strategi Komunikasi Politik William Secara pesan, key message yang ingin disampaikan oleh William sebagai politisi adalah ia merupakan caleg yang muda, bersih, dan berani. Secara strategi William menjaga Personal Image. Penggunaan media offline, yaitu penggunaan baliho, spanduk, flyer, kartu nama. Kemudian Penggunaaan Media online, dimana William menggunakan Facebook, Instagram, whatsapp, namun yang berbeda adalah William berusaha untuk menyebarkan electronic word to mouth. Dalam political advertising media yang dijalankan adalah media konvensional seperti flyer, brosur, baliho, spanduk, dan dibantu dengan medium media sosial pribadi yang dimilikinya. Sementara untuk Political Public Relations yang dijalankan oleh William Aditya adalah aktif dalam mengkritisi pemerintah sebagai inner power hingga namanya dapat ditulis oleh media – media besar. / In the 2019 legislative elections there was a figure that caught the attention of the people of Jakarta, named William Aditya Sarana. William is a Legislative Candidate of the Indonesian Solidarity Party (PSI). William declared himself included in the triple minority. Because William is of Indonesian-Chinese descent, young, and Christian. The journey of the 2019 election for William was not easy, ranging from not having family support, experiencing rejection from different constituents of choice, to choosing a new political party that became a political vehicle to waltz and be elected as a member of the DKI Jakarta DPRD. William's Political Communication Strategy by message, the key message that William wants to convey as a politician is that he is a young, clean, and brave candidate. William strategically guarded Personal Image. The use of offline media, namely the use of billboards, banners, flyers, business cards. Then the use of online media, where William uses Facebook, Instagram, Whatsapp, but what's different is William trying to spread electronic word to mouth. In political advertising media that are run are conventional media such as flyers, brochures, billboards, banners, and assisted with the personal social media medium they have. While for Political Public Relations run by William Aditya is active in criticizing the government as his inner power so that his name can be written by major media.

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