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Widjaja, Felicia Fenny (2023) Determining Factors of Purchase Intention For Zara Brand : Case Of Generation Z. Bachelor thesis, Universitas Pelita Harapan.

Geraldo, Juan (2022) Analisis pengaruh technology Acceptance model pada e-commerce Shopee Indonesia dengan dimediasi oleh variabel attitude to shop online. Bachelor thesis, Universitas Pelita Harapan.

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