Thesis

Aminoto, Stephanie (2022) The effects of competency and motivation towards employee performance in RSU Royal Prima, Medan. Bachelor thesis, Universitas Pelita Harapan.

Anastacia, Anastacia (2024) The influence of distribution, sales promotion, and personal selling towards repurchasing decisions at PT Nusantara Autopart Persada. Bachelor thesis, Universitas Pelita Harapan.

Angelica, Priscilla (2022) The influence of product diversity and promotion towards customer purchase decision and customer satisfaction at Gunung Sari Medan. Bachelor thesis, Universitas Pelita Harapan.

Angeline, Angeline (2024) The effect of personal selling, sales promotion, and word of mouth toward consumer purchase decision at PT Indako Trading Coy Medan. Bachelor thesis, Universitas Pelita Harapan.

Angeline, Angeline (2022) The influence of store atmosphere and promotion towards customer purchase decision at Miniso Sun Plaza Medan. Bachelor thesis, Universitas Pelita Harapan.

Angreny, Vivianie (2021) The influence of brand image and product quality towards customer purchase decision of Wakai shoes in Medan. Bachelor thesis, Universitas Pelita Harapan.

Anjeli, Nina (2021) The effect of service quality and customer satisfaction towards customer loyalty at PT. Ocean Network Express Medan. Bachelor thesis, Universitas Pelita Harapan.

Ario, Darin (2022) The influence of product quality, promotion, and brand image on customer purchase decision at PT Arista Jaya Lestari – Wuling Arista Adam Malik branch, Medan. Bachelor thesis, Universitas Pelita Harapan.

Aurelia, Cynthia (2021) The effect of training and working environment towards employee productivity at PT Gajah Agro Indonesia, Binjai. Bachelor thesis, Universitas Pelita Harapan.

Aurelia, Roselind (2020) The impact of product quality towards customer satisfaction at PT Palmanco Inti Sawit. Bachelor thesis, Universitas Pelita Harapan.

Auvie, Tanisya (2023) The influence of content marketing, brand image, and product quality on Pixy Cosmetics customers purchase intention in Medan. Bachelor thesis, Universitas Pelita Harapan.

Chandella, Celestine Wenzel (2024) The effect of promotion and customer experience at PT Maxx Coffee Prima Medan on customer repurchase intention mediated by customer satisfaction. Bachelor thesis, Universitas Pelita Harapan.

Chandra, Chandra (2020) The Effect of Product Evaluation and Country of Origin Towards Customer Purchasing Intention at Samsung Experience Store Medan. Bachelor thesis, Universitas Pelita Harapan.

Chandra, Selvia (2020) The influence of product quality towards customer satisfaction at PT Usaha Bersama Maha Perkasa, Binjai. Bachelor thesis, Universitas pelita harapan.

Chandra, Velia (2020) The effect of motivation on employees' performance at PT. Pionerr glassindo utama, Medan. Bachelor thesis, Universitas Pelita Harapan.

Christian, Micho (2022) The effects of social media marketing, store environment, and sales promotion on consumer purchase decision at PT Megamas Plaza Bangunan, Medan. Bachelor thesis, Universitas Pelita Harapan.

Cindy, Cindy (2022) The influence of social media marketing and service quality towards consumer satisfaction on e-commerce Shopee. Bachelor thesis, Universitas Pelita Harapan.

Citra, Fernanda Wienderlyn (2024) Customer rating, and reputation towards customers’ purchasing decision with trust as an intervening variable on the Lazada application in Medan. Bachelor thesis, Universitas Pelita Harapan.

Claudio, Yoko (2023) the influence of viral marketing, online customer review, and social media on purchase decision for customer Blibli in Medan. Bachelor thesis, Universitas Pelita Harapan.

Crystal, Crystal (2022) The influence of promotion and brand image on customer purchase decision at PT Isuindomas Putra Medan. Bachelor thesis, Universitas Pelita Harapan.

Dennis, Dennis (2024) The influence of trust, product quality, and service performance towards customer loyalty at PT Karya Mandiri Pratama Plasindo, Medan. Bachelor thesis, Universitas Pelita Harapan.

Efenlie, Savannah (2021) The influence of promotion and service quality toward customer satisfaction of Chubbsafes' safe box in PT. Indolok Bakti Utama Medan. Bachelor thesis, Universitas Pelita Harapan.

Elizabeth, Madeline (2022) The influence of content marketing, sales promotion, and advertising on purchase intention at PT Hilmasta Digital Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Elvina, Michelle (2021) The influence of service quality towards customer satisfaction at Mikie Funland, Berastagi. Bachelor thesis, Universitas Pelita Harapan.

Evelyn, Evelyn (2021) The influence of food quality and service quality towards customers satisfaction at Smart Folks Coffee Cambridge, Medan. Bachelor thesis, Universitas Pelita Harapan.

Fany, Fany (2024) The influence of web design, e-customer service, security, and fulfillment toward customer satisfaction and repurchase intention at Bukalapak in Medan. Bachelor thesis, Universitas Pelita Harapan.

Felintia, Felintia (2020) The influence of country-of-origin and brand image on purchase decision towards South Korean cosmetic Innisfree in Medan. Bachelor thesis, Universitas Pelita Harapan.

Ganadi, Chintya Aurelya (2024) The influence of altruistic and egoistic value on local organic fruits purchase intention in Medan along with the mediating role of consumer attitudes. Bachelor thesis, Universitas Pelita Harapan.

Gono, Serlia (2020) The influence of brand trust towards customer loyalty at PT Ragam Buah Tropis in Medan. Bachelor thesis, Universitas Pelita Harapan.

Halim, Christine (2020) The influence of compensation on employee job performance at PT.Bintang Agung Sukses, Medan. Bachelor thesis, Universitas Pelita Harapan.

Ho, Aurelia (2024) The influence of performance expectancy, effort expectancy, social influence, hedonic motivation, and price towards customer satisfaction and customer loyalty at Tokopedia in Medan. Bachelor thesis, Universitas Pelita Harapan.

Hutasuhut, Erly Marito (2021) The impact of brand image towards customer loyalty in beverage industry : a study case at Indocafe Medan. Bachelor thesis, Universitas Pelita Harapan.

Ivony, Ivony (2020) The effect of entrepreneurial characteristics on business performance at PT Suriatama Mahkota Kencana, Medan Marelan. Bachelor thesis, Universitas Pelita Harapan.

Jayadi, Jasvin (2024) The effect of experiential marketing, relationship marketing, and personal selling toward customer loyalty at DBS Bank Imam Bonjol branch Medan. Bachelor thesis, Universitas Pelita Harapan.

Jessica, Jessica (2022) Analyzing personalization effect as a purchase intention effect catalyst through exploring the mediating roles of consumer brand identification and consumer brand engagement. A case on Shopee Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Jesslyn, Jesslyn (2020) The influence of job satisfaction on employees' performance at PT Intraco Agroindustry, Deli Serdang. Bachelor thesis, Universitas Pelita Harapan.

Jocevanie, Jocevanie (2022) The influence of product diversity and promotion on buying interest at Sociolla Medan. Bachelor thesis, Universitas Pelita Harapan.

Kenny, Kenny (2020) The Influence of Job Promotion on Employees' Performance at PT Maju Ika Jaya, Medan. Bachelor thesis, Universitas Pelita Harapan.

Khanady, Ivy Laurensia (2022) The influence of service quality, product quality, and customer engagement towards brand loyalty at X.O Suki in Medan. Bachelor thesis, Universitas Pelita Harapan.

Kwantana, Sydney (2022) The influence of food quality and service quality towards customer satisfaction at PT Maju Ramen Utama, Medan. Bachelor thesis, Universitas Pelita Harapan.

Leonard, Grace (2021) The effect of service quality towards guest satisfaction at Ria Restaurant Medan. Bachelor thesis, Universitas Pelita Harapan.

Lin, Vivian (2022) The effect of service quality, food quality, and customers experience toward customers satisfaction at Koki Sunda Medan. Bachelor thesis, Universitas Pelita Harapan.

Louise, Kevin (2021) The influence of service quality on customer loyalty with customer satisfaction as mediating variable at PT. Top Remit, Medan. Bachelor thesis, Universities Pelita Harapan.

Lumban Toruan, Gabriella Oktaviana (2024) The influence of digital marketing and brand image on PT Matahari Department Store tbk customer purchasing intention in Medan mediated by perceived value. Bachelor thesis, Universitas Pelita Harapan.

Maulana, Alief Ridzki (2024) The influence of reliability, privacy, apps design, and customer service and support towards e customer satisfaction and e customer loyalty on Ovo in Medan. Bachelor thesis, Universitas Pelita Harapan.

Melvina, Edlyn (2021) The influence of brand image and interior display towards customers' purchasing decision on Brastagi Supermarket Gatsu during the pandemic of COVID-19. Bachelor thesis, Universitas Pelita Harapan.

Pratama, Daniella (2021) The influence of service quality and product quality on customer satisfaction at Fountain café – Ramayana S.M. Raja branch, Medan. Bachelor thesis, Universitas Pelita Harapan.

Prawtama, Jesslyn (2022) The influence of brand image and service quality toward customer satisfaction at Telkomsel Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Putri, Annysa (2024) The effect of participation, working condition, reward, teamwork, and training on job satisfaction and job loyalty of the employee at Syifa Medan Clinic. Bachelor thesis, UNIVERSITAS PELITA HARAPAN.

Putri, Jugy Anaissia (2021) The influence of service quality towards customer satisfaction at Nasi Tempong Indra Medan. Bachelor thesis, Universitas Pelita Harapan.

Salim, Winson (2022) The influence of personal selling, brand image and word of mouth on customer purchase decision at PT. Astra International TBK. Isuzu Sales Operation Deli Serdang Branch. Bachelor thesis, Universitas Pelita Harapan.

Saraswati, Wita (2023) The influence of product diversity, service quality, and product quality on customer purchase decision at PT Wika Wiki Garment Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Sastroyono, Sastroyono (2021) The influence of job satisfaction and motivation on employee performance at PT Tirta Sumber Menaralestari, Medan. Bachelor thesis, Universitas Pelita Harapan.

Septyani, Clauvia (2021) The effect of brand image towards customer satisfaction at PT.Bank Mestika Dharma, Zainul Arifin Head Office Medan. Bachelor thesis, Universitas Pelita Harapan.

Solid, Mandy (2024) The influence of subjective norms and perceived behavioral control towards purchase intention with attitude as the intervening variable: a case study of Zara Medan. Bachelor thesis, Universitas Pelita Harapan.

Stefvanie, Stefvanie (2021) effect of service quality towards customers satisfaction at Ayam Goreng Kalasan Cemara Asri Medan. Bachelor thesis, Universitas Pelita Harapan.

Sutedja, Jasmine Sharon (2021) The effect of brand image and product knowledge towards customer purchase decision at Zara Sun Plaza Medan. Bachelor thesis, Universitas Pelita Harapan.

Tanaga, Rio Ariestama (2024) Examining the effect of influencer's experience, trustworthiness, attractiveness, and content usefulness towards consumer purchasing behaviour at Skintific_id with follower congruence as moderator. Bachelor thesis, Universitas Pelita Harapan.

Tandiono, Clarita (2022) The effect of advertising, brand image and service quality on customer purchase decision of medical equipment at PT. Sumber Medika Indonesia, Medan. Bachelor thesis, Universitas Pelita Harapan.

Tanis, Natassa (2022) The influence of product innovation and promotion towards customer purchase decision in UNIQLO Sun Plaza. Bachelor thesis, Universitas Pelita Harapan.

Tehja, Jessica (2022) The effect of motivation and work environment on employee performance at CV Tirta Abadi Lestari Medan. Bachelor thesis, Universitas Pelita Harapan.

Trifena, Trifena (2021) The influence of job satisfaction on employee performance at CV. Sinar Permata Deli, Medan. Bachelor thesis, Universitas Pelita Harapan.

Valencia, Winar Sari (2021) The influence of customer satisfaction towards customer loyalty at PT. Mulyo Kawi Wijoyo, Medan. Bachelor thesis, Universitas Pelita Harapan.

Veronica, Veronica (2024) The influence of perceived ease of use and perceived usefulness on intention to use Permatamobile X in Medan with trust as a mediating variable. Bachelor thesis, Universitas Pelita Harapan.

Vincent, Vincent (2021) The effect of product quality and service quality on customer satisfaction at PT. Wira Utama Sentosa Abadi in Medan. Bachelor thesis, Universitas Pelita Harapan.

Vivienn, Vivienn (2022) The influence of service quality and customer experience towards customer satisfaction of Uncle K Restaurant in Medan. Bachelor thesis, Universitas Pelita Harapan.

Wendy, Wendy (2021) The effect of performance management on employee productivity at CV Anugerah Pratama, Medan. Bachelor thesis, Universitas Pelita Harapan.

Wijaya, Jane Nathasya (2024) The effect of customer trust, service quality, and brand image on customer satisfaction at PT. Sicepat Ekspres in Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Wijaya, Natalia (2022) The influence of service quality, brand image, and customer trust on customer purchase decision of insurance policy at PT Asuransi Jiwa Generali Indonesia, Medan. Bachelor thesis, Universitas Pelita Harapan.

Wu, Vincent (2021) The influence of brand awareness and service quality toward customer purchase decision in PT. Asian Bearindo Gemilang. Bachelor thesis, Universitas Pelita Harapan.

Yang, Katherine (2021) The effect of sales promotion and service quality on customer buying decision pet flakes at PT Komitama Maju Perkasa, Medan. Bachelor thesis, Universitas Pelita Harapan.

Zebua, Karen (2024) The effect of visual merchandising, store atmosphere, and positive emotion of consumers on impulsive buying behavior at PT Matahari Department Store Medan Fair Plaza. Bachelor thesis, Universitas Pelita Harapan.