Thesis

Cecilia, Marcella (2023) Implementasi electronic word of mouth (e-wom) scarlett whitening di instagram. Bachelor thesis, Universitas Pelita Harapan.

Charfin, Charfin (2023) Teknik personal selling agen Prudential dalam menjaring calon nasabah pasca demonstrasi nasabah tahun 2022. Bachelor thesis, Universitas Pelita Harapan.

Ferliana, Anastasya (2023) Aktivitas digital marketing di PT Putra Tunas Makmur sebagai upaya menarik perhatian target audience. Bachelor thesis, Universitas Pelita Harapan.

Marlina, Sharon (2024) Implikasi influencer Tasya Farasya di media sosial dalam perilaku impulsive buying produk kosmetik = Implications of influencer Tasya Farasya on social media in impulsive buying behavior of cosmetic products. Bachelor thesis, Universitas Pelita Harapan.

Poesponagoro, Jasmine (2024) Pengaruh brand ambassador (NCT DREAM), brand image & brand trust terhadap minat beli mi instan Lemonilo = The influence of brand ambassador (NCT DREAM), brand image & brand trust on interest in buying Lemonilo instant noodles. Bachelor thesis, Universitas Pelita Harapan.