Thesis

Andersson, Bryan (2021) Implementasi strategic brand management dalam pengelolaan brand image oleh dmid = Implementation of strategic brand management ini brand image managent by dmid. Bachelor thesis, Universitas Pelita Harapan.

Leonardo, Kevin (2020) Pengaruh customer satisfaction, customer value, dan service quality terhadap brand loyalty OVO di kalangan mahasiswa UPH = The influence of customer satisfaction, customer value, and service quality on ovo brand loyalty among UPH students. Bachelor thesis, Universitas Pelita Harapan.

Teodorus, Deaphenia (2021) Aktivitas Tim Kreatif dalam Produksi Acara Talkshow NGOCE Indonesiabaik.Id = Activity of creative team in the production of ngoce indonesiabaik.Id talk show. Bachelor thesis, Universitas Pelita Harapan.

Tiffany, Gabrielle (2020) Strategi inflencer marketing yang diterapkan oleh Zero One Group untuk 1l iced tea by Lewis & Carroll. Bachelor thesis, Universitas Pelita Harapan.