Thesis

David, George Adryan Refael (2024) Analisis strategi pemasaran toko duta bangunan di Bondowoso. Bachelor thesis, Universtitas Pelita Harapan.

Fernando, Alvin (2024) Pengaruh performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, habit, serta perceived trust terhadap actual behavior melalui behavioral intentions pada pengguna aplikasi tiktok di Surabaya. Bachelor thesis, Universtitas Pelita Harapan.

Kurniawan, Felicia Juliet (2019) Pengaruh perceived quality, perceived value, brand personality, brand uniqueness terhadap brand loyalty melalui customer satisfaction pada produk zara di Surabaya. Bachelor thesis, Universtitas Pelita Harapan.

Nabylla, Yusya Chudany (2019) Pengaruh brand fit, brand identification, brand ambassador terhadap repurchase intention melalui attitude toward brand pada konsumen produk kosmetik maybelline di Surabaya. Bachelor thesis, Universtitas Pelita Harapan.

Orlinga, Isabel Ninaomi (2019) Analysis of the effect of operant & operand service quality toward customer loyalty, through customer engagement and customer satisfaction to the visitors of we the fest at ji ex po Kemayoran Jakarta. Bachelor thesis, Universtitas Pelita Harapan.

Otto, Patrick Sean (2019) Pengaruh advertisement, entertainment, dan interaction terhadap brand loyalty melalui brand image pada pelanggan shopee di Surabaya. Bachelor thesis, Universtitas Pelita Harapan.