Thesis

Adriel, Kelen (2024) Analisis pengaruh faktor-faktor utama terhadap prefrensi pengguna aplikasi perbankan digital BRImo. Bachelor thesis, Universtitas Pelita Harapan.

Amastya, Wanna Prastiwi (2024) Analisis pengaruh facilities, brand image, product quality, promotion, dan service quality terhadap customer loyalty melalui customer satisfaction pada pelanggan sociolla store Tunjungan Plaza di Surabaya. Bachelor thesis, Universtitas Pelita Harapan.

David, George Adryan Refael (2024) Analisis strategi pemasaran toko duta bangunan di Bondowoso. Bachelor thesis, Universtitas Pelita Harapan.

Fernando, Alvin (2024) Pengaruh performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, habit, serta perceived trust terhadap actual behavior melalui behavioral intentions pada pengguna aplikasi tiktok di Surabaya. Bachelor thesis, Universtitas Pelita Harapan.

Kasih, Mutiara (2024) Analisis pengaruh information quality, system quality, services quality, personal innovativeness, perceived self efficacy terhadap intention to use untuk membentuk actual use pada pengguna bca mobile di Surabaya. Bachelor thesis, Universtitas Pelita Harapan.

Kojongian, Vee Dizzie Rendy (2024) Pengaruh perceived enjoyment, experience novelty, speed of service dan perceived usefulness terhadap experience extension melalui experience satisfaction pada pengunaan self service di MCDonald’s Bitung. Bachelor thesis, Universtitas Pelita Harapan.

Kurniawan, Felicia Juliet (2019) Pengaruh perceived quality, perceived value, brand personality, brand uniqueness terhadap brand loyalty melalui customer satisfaction pada produk zara di Surabaya. Bachelor thesis, Universtitas Pelita Harapan.

Nabylla, Yusya Chudany (2019) Pengaruh brand fit, brand identification, brand ambassador terhadap repurchase intention melalui attitude toward brand pada konsumen produk kosmetik maybelline di Surabaya. Bachelor thesis, Universtitas Pelita Harapan.

Orlinga, Isabel Ninaomi (2019) Analysis of the effect of operant & operand service quality toward customer loyalty, through customer engagement and customer satisfaction to the visitors of we the fest at ji ex po Kemayoran Jakarta. Bachelor thesis, Universtitas Pelita Harapan.

Otto, Patrick Sean (2019) Pengaruh advertisement, entertainment, dan interaction terhadap brand loyalty melalui brand image pada pelanggan shopee di Surabaya. Bachelor thesis, Universtitas Pelita Harapan.

Wijaksono, Oktafianus (2024) Analisis pengaruh service quality, social enjoyment, cleanliness, aesthetics, dan cost terhadap customer loyalty melalui customer satisfaction pada pelanggan Kopi Titik Koma Siwalankerto Surabaya. Bachelor thesis, Universtitas Pelita Harapan.