Thesis

Candra, Erwin (2021) Pengaruh e-word of mouth, ease of use, trust terhadap purchase decision Lazada = The influence of e-word of mouth, ease of use, trust on purchase decision Lazada Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Fabio, Devin Andrian (2021) The relationship of service quality on customer loyalty mediated by overall service quality and satisfaction of UNIQLO online store in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Halim, Yohanes Irfan (2020) Pengaruh Electronic Word Mouth (EWOM), kemudahan penggunaan dan kepercayaan terhadap keputusan pembelian konsumen pengguna JD.ID. Bachelor thesis, Univeritas Pelita Harapan.

Kangen, Violeta Stevani (2020) Analisa pengaruh media sosial dan teman sebaya terhadap keputusan pembelian pengguna generasi milenial Agoda yang dimediasi oleh variabel e-wom dan brand image. Bachelor thesis, Universitas Pelita Harapan.

Nathania, Angela (2020) Pengaruh kualitas layanan dan pemanfaatan teknologi informasi terhadap kepuasan dan loyalitas pelanggan iPhone. Bachelor thesis, Universitas Pelita Harapan.