Thesis

Alfred, Alfred (2018) The influence of service brand dimensions on UPH student's brand loyalty : a case of H&M Indonesia. Bachelor thesis, Universitas Pelita harapan.

Darren, Darren (2024) Analisis pengaruh faktor-faktor terhadap customer loyalty mobile banking BCA = Analysis of the influence of factors on customer loyalty of BCA mobile banking useres. Bachelor thesis, Universitas Pelita Harapan.

Daswani, Hanisha (2018) Investigating the relationship between perceived quality, brand awareness, brand image, and brand loyalty on international brands face makeup. Bachelor thesis, Universitas Pelita Harapan.

Efendy, Michael (2024) Pengaruh social media marketing activity terhadap keputusan pembelian dimediasi oleh brand image dan brand trust pada produk Pink Rabbit Softlens. Bachelor thesis, Universitas Pelita Harapan.

Hadianto, Christian Bryan (2018) Pengaruh kualitas layanan dan citra institusi terhadap kepuasan dan loyalitas mahasiswa Universitas Pelita Harapan. Bachelor thesis, Universitas Pelita harapan.

Irawan, Silvio Keandre (2024) Dampak entrepreneurial education terhadap entrepreneurial preparation mahasiswa di Jabodetabek: peran mediasi entrepreneurial mindset dan entrepreneurial knowledge = The impact of entrepreneurial education on entrepreneurial preparation of Jabodetabek students: the mediation role of entrepreneurial mindset and entrepreneurial knowledge. Bachelor thesis, Universitas Pelita Harapan.

Jacob, Timothy Christiansen (2022) Pengaruh perceived usefulness dan perceived ease of use terhadap intention to purchase dan attitude toward using e-commerce di Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Janicewongkai, Beverly Michell (2023) Analisis pengaruh ewom terhadap minat beli konsumen pada platform Sociolla. Bachelor thesis, Universitas Pelita Harapan.

Johannes, Harry (2017) Analisa program promosi liquid and linked dari Coca Cola di Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Limbong, Agus Harold (2017) Analisis faktor-faktor yang mempengaruhi buying attitude dan buying intention dalam pembelian apartmen. Masters thesis, Universitas Pelita Harapan.

Marsela, Marsela (2019) Pengaruh service quality, past experience, dan price terhadap online buying intention pada situs belanja Shopee. Bachelor thesis, Universitas Pelita Harapan.

Muliono, Yonathan Filbert (2018) The influence of service brand dimensions on UPH student's brand loyalty : a case of H&M Indonesia. Bachelor thesis, Universitas Pelita harapan.

Pradna, I Made Sastra Dwi (2023) Pengaruh literasi keuangan, budaya organisasi, lingkungan, pengendalian internal, individual serta pemanfaatan teknologi terhadap kinerja umkm dalam mencapai kesejahteraan umkm di kota Jakarta. Bachelor thesis, Universitas Pelita Harapan.

Riady, Felix (2024) Pengaruh entrepreneurial leadership, team reflexivity, team innovation culture, team entrepreneurial passion terhadap project success dalam bisnis di bidang industri manufaktur karton box = Impact of entrepreneurial leadership, team reflexivity, team innovation culture, and team entrepreneurial passion on project success in the carton box manufacturing industry. Bachelor thesis, Universitas Pelita Harapan.

Sabrina, Philline (2018) The Effects of variety-seeking buying behavior on hedonic and utilitarian value in cosmetics shopping satisfaction. Bachelor thesis, Universitas Pelita Harapan.

Sumarlin, Sumarlin (2018) Pengaruh kualitas jasa dan kepuasan konsumen terhadap loyalitas konsumen mobil Honda di Tangerang. Bachelor thesis, Universitas Pelita harapan.

Suryadi, Jerry Saputra (2024) Pengaruh entrepreneurial self-efficacy task phases terhadap entrepreneurial readiness (studi pada mahasiswa program studi manajemen kewirausahaan) = The influence of entrepreneurial self-efficacy task phase on entrepreneurial readiness (study on entrepreneurship management students program). Bachelor thesis, Universitas Pelita Harapan.

Tan, Henry Stevan (2021) Pengaruh kualitas layanan terhadap persepsi dan keputusan pembelian online pelanggan Tokopedia. Bachelor thesis, Universitas Pelita Harapan.

Tandra, Jessica (2019) Pengaruh serive quality, past experience, dan price terhadap online buying intention pada situs belanja "Shopee". Bachelor thesis, Universitas Pelita Harapan.

Tifany, Annisa (2017) Analisa faktor-faktor yang mempengaruhi intention to adopt bagi non- users internet banking dengan gender, age, income, dan internet experience sebagai variabel moderator. Masters thesis, Universitas Pelita Harapan.

Wenard, Sharin Christella (2023) Analisa pengaruh store image, budaya dan kepuasan terhadap purchase intention konsumen di supermarket transmart. Bachelor thesis, Universitas Pelita Harapan.

Wongso, Felicia (2022) Analisis adopsi pembayaran non tunai dengan menggunakan unified theory of adoption and use of technology 2 (UTAUT2) di Indonesia. Bachelor thesis, Universitas Pelita Harapan.