Thesis

Grace, Grace (2024) The influence of brand awareness, social media advertising, and e-word of mouth on consumer purchase decision for PT. Atomy Indonesia Group at Medan. Bachelor thesis, Universitas Pelita Harapan.

Gwenawan, Ferry (2024) The effect of servicescape, digital marketing, and word of mouth on customer repuchase intention at Aryaduta Hotel Medan. Bachelor thesis, Universitas Pelita Harapan.

Lai, Javon Federick (2024) The effect of digital marketing, product quality and brand image on customer purchase decision at pt Proton Pillow Medan. Bachelor thesis, Universitas Pelita Harapan.

Leslie, Russel (2024) The influence of brand image, promotion, and trust on customer purchase decision at pt Pou Sukses Bersama. Bachelor thesis, Universitas Pelita Harapan.

Lubis, Fadillah Cahyarani (2024) The effect of affiliate marketing, content marketing, and brand awareness on customers purchasing decisions for makeup brand Somethinc in Medan. Bachelor thesis, Universitas Pelita Harapan.

Steven, Steven (2024) The effect of distribution, direct selling and digital marketing toward customer purchase decision at pt. Sumber Medika Alkes Medan. Bachelor thesis, Universitas Pelita Harapan.

Tanopo, Jennyfer (2024) The effect of brand awareness, product innovation, and promotion toward customer purchase decision at Pt Asia Sakti Wahid Foods Manufacture Tanjung Morawa. Bachelor thesis, Universitas Pelita Harapan.

Young, Michael (2025) The impact of customer experience, corporate image, and social media marketing toward customer purchasing decisions at Hotel Aryaduta Medan. Bachelor thesis, Universitas Pelita Harapan.