Thesis

Andira, Annisa Syafa (2023) Tren belanja daring melalui e-commerce pasca pandemi: pengaruh e-service quality terhadap kepuasan dan perilaku konsumen di Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Angelina, Teresa (2023) Memahami pengaruh adopsi, kredibilitas, dan kuantitas informasi ewom di Shopee Live terhadap keputusan pembelian produk Somethinc = Understanding the influence of adoption, credibility, and quantity ewom information on Shopee Live on Somethinc product purchase decision. Bachelor thesis, Universitas Pelita Harapan.

Anggriawan, Virliana (2022) Pengaruh kegiatan sosial media marketing instagram Menantea terhadap ekuitas merek dan minat pembelian ulang konsumen Menantea. Bachelor thesis, Universitas Pelita Harapan.

Apnovera, Hamdan (2021) Pengaruh e-service quality, food quality, perceived value, dan customer satisfaction terhadap behavioral intention platform Grabfood pada generasi z di wilayah Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Aurelius, Benedict (2022) Pengaruh sikap mandiri, motivasi, pengetahuan kewirausahaan terhadap minat berwirausaha = The influence of independent attitude, motivation, entrepreneurship knowledge toward entrepreneurship intention. Bachelor thesis, Universitas Pelita Harapan.

Cahyadi, William (2022) PENGARUH INTERAKSI C2C TERHADAP MINAT BELI KEMBALI MELALUI CITRA MEREK DAN KETERLIBATAN KONSUMEN PADA BARANG VIRTUAL DALAM MOBILE GAME PUBG. Bachelor thesis, Universitas Pelita Harapan.

Charlotte, Corinthea (2024) Pengaruh euforia brand coolness pada brand experience luxury brand foldable smartphone Samsung Galaxy Z flip dan Samsung Galaxy Z Fold di Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Darman, Ryan (2023) Pengaruh brand trust, online brand community (obc) trust, repurchase intention terhadap positive e-wom intention (studi empiris: komunitas online brand Xiaomi di Indonesia). Bachelor thesis, Universitas Pelita Harapan.

Enrico, Enrico (2018) Factors that influence customer's purchase intention of an e-commerce company in Indonesia (Traveloka). Bachelor thesis, Universitas Pelita harapan.

Ferrer, Vincensius (2024) Menyelidiki niat perilaku gamer untuk bermain PUBG: wawasan dari playful consumption yang menyenangkan = Investigating gamers' behavioral intentions to play PUBG: insights from enjoyable playful consumption. Bachelor thesis, Universitas Pelita Harapan.

Fransisca, Shella (2020) Pengaruh service innovation capability terhadap marketing & brand communication, brand satisfaction, dan brand loyalty pada hotel bintang 3-5 di Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Fredlina, Fredlina, Raissa Uli Desi Deria, Rompies and Yoshua, Marchello (2020) Pengaruh brand love terhadap positive word of mouth pengguna smartphone iPhone di Jabodetabek = The influence of brand love toward positive word of Mouth for iPhone user in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Gani, William Rafel (2021) The Impact of Perceived Functional, Experiential, Financial, and Psychosocial Benefit Towards Perceived Instrumental Value and Terminal Value (Case: Netflix customers in Indonesia). Bachelor thesis, Universitas Pelita Harapan.

Gosal, Nickson (2022) Pengaruh Prospective Anxiety Dan Inhibitory Anxiety Terhadap Career Adaptability Yang Dimediasi Oleh Entrepreneurial Mindset. Bachelor thesis, Universitas Pelita Harapan.

Goutama, Julius Surya (2022) Perilaku entrepreneur mahasiswa/i yang berada di wilayah Jabodetabek: peran niat, sikap, lingkungan kontekstual, kreativitas. Bachelor thesis, Universitas Pelita Harapan.

Gracia, Abigail (2023) Pengaruh political skill, customer-relationship-building competence, customer-oriented selling, dan customer-directed deviance terhadap sales performance PT. Astra International Tbk. Bachelor thesis, Universitas Pelita Harapan.

Gunawan, Vania Gladys (2022) Pengaruh Percieved benefit, percieved risk, dan online purchase intention terhadap actual purchase: Studi pada konsumen Bukalapak di daerah DKI Jakarta. Bachelor thesis, Universitas Pelita Harapan.

Ilham, Fachrizal (2024) Pengaruh persepsi pelanggan terhadap restoran dan nilai yang dirasakan pelanggan terhadap perilaku intensi pelanggan restoran "Oharang BBQ" di kota Bandung = The influence between customer perception of restaurant and customer perception of value on customer intention behavior at Oharang Bbq Restaurant in Bandung City. Bachelor thesis, Universitas Pelita Harapan.

Jessica, Jessica (2022) Pengaruh e-service quality terhadap e-trust dan e-customer satisfaction, e-trust terhadap e-customer satisfaction dan e-service quality terhadap repurchase intentions pada aplikasi e-commerce (Wilayah Jabodetabek dan Pulau Jawa). Bachelor thesis, Universitas Pelita Harapan.

Jonathan, Joshua (2024) Menyelidiki motivasi gamer dalam bermain mobile legends: tinjauan insightful dari keseruan bermain di Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Julius, David Colins (2020) Analisis pengaruh dari elektronik word of mouth, kemudahan penggunaan, dan kepercayaan terhadap keputusan pembelian pada aplikasi Bukalapak = Analysis the effects of e-word of mouth, ease of use, and trust on purchase decision in Bukalapak application. Bachelor thesis, Universitas Pelita Harapan.

Kharisma, Wincent (2022) The effect of country of origin on purchase intention: the mediating role of brand image and brand evaluation on fashion industry Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Liliani, Jessica Anna (2024) Customer behavior as an outcome of social media marketing : the role of social media marketing activity and customer experience (studi kasus pada pembelian produk skintific melalui platform media sosial) = Perilaku pelanggan sebagai hasil dari pemasaran media sosial: peran aktivitas pemasaran media sosial dan pengalaman pelanggan (studi kasus pada pembelian produk skintific melalui platform media sosial). Bachelor thesis, Universitas Pelita Harapan.

Lubis, Reza Mohammad (2022) PENGARUH E-COMMERCE INNOVATION, E-SERVICE QUALITY, DAN CUSTOMER SATISFACTION TERHADAP CUSTOMER LOYALTY LAZADA (JABODETABEK). Bachelor thesis, Universitas Pelita Harapan.

Mak, Andhika (2024) Pengaruh perceived ease of use, perceived usefulness, perceived security, dan trust terhadap continuance intention dengan customer satisfaction sebagai variabel mediator (pengguna e-wallet) = The influence of perceived ease of use, perceived usefulness, perceived security, and trust on continuance intention with customer satisfaction as a mediator variable (e-wallet users). Bachelor thesis, Universitas Pelita Harapan.

Manuela, Hana Marceliani (2022) Pengaruh E-commerce Innovation dan E-Service Quality terhadap Customer Satisfaction dan Customer Loyalty Marketplace Shopee. Bachelor thesis, Universitas Pelita Harapan.

Marcelin, Thalia Nevita (2021) Pengaruh brand personality, brand experience, self-brand connection, brand love, dan brand trust terhadap brand loyalty (brand kosmetik Wardah). Bachelor thesis, Universitas Pelita Harapan.

Maura, Thavania Shafa (2022) Pengaruh green brand terhadap keaslian merek dan kepercayaan merek. Bachelor thesis, Universitas Pelita Harapan.

Nelwin, Revan Ramadhan (2021) Pengatuh theory of planned behavior terhadap purchase intention pada platform online food delivery Gofood. Bachelor thesis, Universitas Pelita Harapan.

Nugroho, Geffrey Trisno (2024) Faktor faktor yang mempengaruhi niat pembelian kendaraan listrik: perspektif yang diperluas dari technology readiness index dan theory of planned behavior. Bachelor thesis, Universitas Pelita Harapan.

Owen, Jim (2023) Pengaruh Brand Authenticity, Percieved Value dan Brand Trust Terhadap Brand Loyalty Konsumen Craft Beer di Indonesia. Bachelor thesis, Universitas Pelita Harapan.

Pahlevi, Rendy (2024) Pengaruh social media marketing, e-service quality, word of mouth, emotional value, dan energizing value terhadap intention to enroll pada pelajar sma sederajat di Indonesia ke perguruan tinggi swasta = The influence of social media marketing, e-service quality, word of mouth, emotional value, and energizing value on intention to enroll among high school students in Indonesia for private higher education. Bachelor thesis, Universitas Pelita Harapan.

Putriyane, Aprilia (2023) Menjaga Loyalitas Konsumen: Pengaruh Faktor Kompetensi, Kemampuan, Kebajikan, Informasi, dan Risiko pada Niat Beli Ulang Obat Tanpa Resep di Rey Medical. Bachelor thesis, Universitas Pelita Harapan.

Renaldi, Bernardinus (2019) Pengaruh kualitas layanan, harga, citra merek terhadap kepuasan pelanggan Go-jek” (studi pada Pelanggan Go-jek di UPH Karawaci). Bachelor thesis, Universitas Pelita Harapan.

Rykelin, Rykelin (2019) Pengaruh kualitas layanan, kualitas produk dan harga terhadap kepuasan pelanggan Maxx Coffee Benton Junction = Impact of service quality, product quality, and price towards customer satisfaction of Benton Junction Maxx Coffee. Bachelor thesis, Universitas Pelita Harapan.

Sanjaya, Timothy Malvin (2023) Mengeksplorasi kekuatan pengaruh periklanan media sosial, keterlibatan merek pelanggan, dan loyalitas dalam mendorong niat pembelian ulang: studi kasus TikTok Skintific. Bachelor thesis, Universitas Pelita Harapan.

Sari, Yuca Yolanda (2022) Pengaruh produk kecantikan, pemujaan selebriti, hiburan korea dan dampaknya terhadap niat konsumsi penonton wanita di indonesia. Bachelor thesis, Universitas Pelita Harapan.

Setiawan, Verdy (2019) Pengaruh kualitas layanan, harga, citra merek terhadap kepuasan pelanggan Go-jek” (studi pada pelanggan Go-jek di UPH Karawaci). Bachelor thesis, Universitas Pelita Harapan.

Setiono, Cerwyn Arden, Sari, Fitri Indah and Tarigan, Moniqa Iriane Pingkontha (2019) Sikap Konsumen atas Kredibilitas Endorser, Merek, dan Minat sehubungan dengan Celebrity Endorsement (Studi pada Ruang Guru). Bachelor thesis, Universitas Pelita Harapan.

Setyowati, Yuliana (2023) Eksplorasi Pengaruh Reputasi, Kualitas Informasi, Keselamatan Transaksi, dan Referral dari Mulut ke Mulut pada Kepercayaan dan Kepuasan dalam E-Commerce Sosial: Implikasi untuk Niat Pembelian Ulang dan Referral dari Mulut ke Mulut Pengguna Tiktok Shop. Bachelor thesis, Universitas Pelita Harapan.

Sevtanu, Gerald alkka and William, Andre (2020) Pengaruh post purchased perceived value terhadap consumer commitment pasien BPJS di RSUS Karawaci. Bachelor thesis, Universities Pelita Harapan.

Shinta, Shinta (2020) Analisis pengaruh persepsi risiko terhadap minat berwirausaha generasi milenial dengan keinginan dan kelayakan sebagai variabel mediasi. Bachelor thesis, Universitas Pelita Harapan.

Sitorus, Anggiat and Saputra, Eric (2019) The relationship between mobile banking service quality and relationship quality. Bachelor thesis, Universitas Pelita Harapan.

Sumadi, Bernad (2024) Pengaruh stimulus dan organism terhadap intention to interact dan intention to consume healthy food = The effect of stimulus and organism on intention to interact and intention to consume healthy food. Bachelor thesis, Universitas Pelita Harapan.

Sutedja, Calista Renielta (2022) PENGARUH ASPEK FUNCTIONALITY, CONVENIENCE, PERCEVIED HYGIENE, PERSONAL ATTITUDE, DAN SOCIAL FACTOR TERHADAP MINAT BELI KONSUMEN PAKAIAN SECOND-HAND: STUDI PADA KONSUMEN DI JABODETABEK. Diploma thesis, UNIVERSITAS PELITA HARAPAN.

Tambunan, Louis Marco (2024) Peran digital marketing pada media sosial yang memengaruhi minat turisme di Sumatra Utara. Bachelor thesis, Universitas Pelita Harapan.

Tanuwijaya, Michelle Evelyn Susanto (2023) Pengaruh product characteristic, perceived price, place of sales, advertisement-promotion, trademark, psychological of shoppers, dan income terhadap decisions to buy produk perawatan dan kecantikan Korea. Bachelor thesis, Universitas Pelita Harapan.

Tanyu, Steven (2023) Membangun brand loyalty yang kuat : pengaruh brand experience, brand coolness , brand love , brand engagement , customer delight , customer psychological wellbeing dalam mempengaruhi niat pembelian ulang. Bachelor thesis, Universitas Pelita Harapan.

Tasya, Agatha (2023) Pengaruh tren baru, relaksasi, kebosanan, pertemanan, dan informasi terhadap identifikasi sosial terhadap pengaruh sosial media berdampak pada klik iklan online dan perilaku pembelian. Bachelor thesis, Universitas Pelita Harapan.

Tionata, Natasha Angeline (2021) Pengaruh perceived personalization,consumer brand engagement dan brand attachment terhadap perceived quality dan brand loyalty pada generasi milenial (kasus:produk kecantikan merek Wardah). Bachelor thesis, Universitas Pelita Harapan.

Valiant, Vincent (2022) Pengaruh kualitas layanan elektronik dan kualitas makanan terhadap loyalitas konsumen pengguna aplikasi GrabFood di kota Jakarta yang dimediasi oleh persepsi nilai dan kepuasan pelanggan. Bachelor thesis, Universitas Pelita Harapan.

Vinlee, Larren (2024) Dampak video game engagement terhadap intention to continue playing games, purchase in-game items, dan recruit new players: studi kasus Mobile Legends = The impact of video game engagement on players' intention to continue playing, purchase virtual items, and recruit new players: a case study of Mobile Legends. Bachelor thesis, Universitas Pelita Harapan.

Widianto, Matthew Albert (2021) PENGARUH E-SERVICE QUALITY, E-TRUST, DAN E-CUSTOMER SATISFACTION TERHADAP BEHAVIORAL INTENTIONS KONSUMEN TOKOPEDIA GENERASI Z DI AREA JABODETABEK. Bachelor thesis, Universitas Pelita Harapan.

Wijaya, Benediktus Richie (2021) Pengaruh brand signature, brand awareness, brand attitude, brand reputation pada kinerja industri hotel. Bachelor thesis, Universitas Pelita Harapan.

Wijaya, Sherina (2021) Faktor - Faktor yang mempengaruhi Customer Loyalty Online Food Delivery Platform GoFood pada Generasi Milenial di Area Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

Wijaya, Vanessa Putri (2022) Faktor-faktor yang mempengaruhi perilaku konsumen dalam pemesanan online food delivery di Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.

William, Christian (2018) Factors that influence customer's purchase intention of an e-commerce company in Indonesia (Traveloka). Bachelor thesis, Universitas Pelita harapan.

Winarto, Jason (2022) THE IMPACT OF NISSAN’S PHYSICAL ENVIRONMENT AND STAFF BEHAVIOUR TOWARDS BRAND LOYALTY (NISSAN ALAM SUTERA). Bachelor thesis, Universitas Pelita Harapan.

Yaputra, Mirelle (2021) Faktor yang mempengaruhi minat kewirausahaan pada mahasiswa/i Universitas Pelita Harapan. Bachelor thesis, Universitas Pelita Harapan.